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The Content Curation Look Book includes a collection of examples ranging from Intel and Adobe to the Oregon Wine Board, on how marketers are using curation for their organizations. This Look Book is meant to get your creative juices flowing and inspire you on how to use curation in your current marketing mix.
Jeff Domansky's insight:
Curata's Look Book provides several good examples of corporate content curation. It's a free download. 
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...Shuttlerock is a white label photo and content sharing platform embedded on your website. It allows you to generate, curate and publish photos and stories. It means that your website is no longer one dimensional; it’s now multi-dimensional using customers, staff and partners and their social channels to bring your site to life.
What are the key benefits? The platform was born out of the frustration of creating content and engagement at scale. Here are the key benefits that highlight how it it will assist you with the marketing of your business on a social web that craves fresh unique content. - More high quality engagement leading to more sales. This is created by the generation of ‘real’ content from ‘real’ people. This “is” content marketing. - Better interaction with customers AND their friends: a social platform on “your” website. And more control of the customer relationship, content and conversations. - Creates an on-going source of fresh content which you can share to your company’s social channels. - Higher search engine rankings. Search engines require fresh content and they rate the social conversations that Shuttlerock encourages. - Helps you build a valuable email list of your customers and their friends....
Jeff Domansky's insight:
A very promising though pricy curation tool. If you have budget, it's worth exploring for its powerful features and simplicity
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While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear: • Identify your customers’ pain pointsand/or… • Answer the questions potential customers have. You’ll get no argument from me. This is indeed the formula for success. How do you discover what questions to answer?...
Jeff Domansky's insight:
Barry Feldman tells you where to look for those great content ideas.
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Nichole Kelly explains why an amazing content strategy and a big trash can are the key to success in social media.
In marketing circles we’ve been talking about content marketing for a few years, but for some reason it hasn’t resonated with executives. And it’s partly on the shoulders of marketers who ask for budget approval on a “social media” campaign instead of a content marketing campaign. It also doesn’t help that content marketing isn’t a big company that the news stations can report on.
It is a disparate, disconnected, organic being that safely hides behind the curtain generating success or failure of online campaigns. Respectfully, it is the elephant in the room. When a marketer’s social media campaign fails too many times they chalk it up to the social network being wrong versus the fact that their content strategy was wrong.
We need to stop talking about “social media” and start talking about digital content marketing. Because content is the backbone to any successful campaign or strategy. The best digital marketing strategy will fail every time in execution if the content behind it sucks. The problem is creating amazing content consistently isn’t easy. It takes focus, creativity, a willingness to test and a preposterous threshold for failure....
Jeff Domansky's insight:
This is a valuable read for content marketers...
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Content Curation Look Book - A great free download that providng some quick tips