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Do you want to automate your content curation? All you have to do is follow the steps below. Step #1: Follow people within your industry on Twitter – once you follow people in your industry you will see what’s hot. This way you don’t have to browse the web and search around for what’s hot.Step #2: Use Pocket – this will allow you to favorite and save what you have found on Twitter that you like. That way, as you are reading you can save what you like.Step #3: Schedule out the content using Buffer – you can connect Pocket to your favorite social media scheduling tool and then schedule out all of the content you like.The content will then get pushed out on your Twitter, Facebook, LinkedIn and any other social site you use....
Nobody wishes you luck unless you’re an underdog. In Hollywood, our favorite protagonists like Rocky, Luke Skywalker, and Elle Woods all hear words of encouragement from friends and mentors before they take on a crucial challenge. But wishing someone luck also comes with the understanding that these protagonists may fail. (The subtext: Good luck because you’ll need it.) However, those protagonists didn’t really need luck. When we break down their victories, we can see that they channeled all of their effort into preparing a strategy that would help them be successful. Such preparation applies to everything from boxing to intergalactic warfare to content marketing. (You saw where this was going.) As brands increase their content investments, it will only get harder for them to outperform competitors. B2B brands already spend an average of one-third of their marketing budgets on content. In 2017, 39 percent of brands plan to increase this investment, making it that much harder to separate yourself and drive ROI. As companies prepare to kick off their content programs in 2017, it’s important to look at the strategic levers that could impact their investments. Since luck will only get you so far, here are five factors to consider for the upcoming year....
...It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, and share good materials from other smart likeminded people or companies. This is the whole premise behind content curation.
It is easy to get online, set up some social profiles, and start sharing to your heart’s content. But like anything, there’s a right and a wrong way to curate content.
Below are nine tips to keep in mind if you want to succeed at content curation. If you want to build a network of loyal friends and followers, do your best to follow along with all nine of these ideas. Over time, doing it the right way will work if you stick to it....
An informative graph. Read also this blog post on Brafton that explores each part of the infographic. A great read and a great reminder of the importance of qualitative content not only to attract your audience but to be a must resource, easy to find. "The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents." Again, be an amazing curator, push valuable content. The rest will follow naturally.
Via Gerrit Bes, axelletess, Guillaume Decugis
Small businesses take note: It's no longer about your products and services. It's about giving your customers what they want and need--and not old-fashioned marketing.
What is content creation and curation? This is just a way to describe the way companies create--and share from other sources--stories and information that their audiences find compelling. Those channels have attempted to disintermediate the traditional relationships that existed between, say, Inc. Magazine and entrepreneurs or IBM and CIOs of global banks. Any company with an online presence can now be a publisher and curator.
The biggest change for small businesses is marketing. It’s no longer just about your products and services--it’s now also about your customer’s wants and needs.
Sure, you know that already, and hopefully you base your sales strategy around it. But your content and online presence may still be mired in the old marketing mentality.So become a content creator and curator. You can get pretty far with these five steps...
Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to build your authority.
When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings.
For example, content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. This is particularly relevant when you are excerpting curated content, rather than syndicating it outright. In fact, when excerpting a piece of content, my recommendation is that the perspective you add must be at least half as long (in terms of word count) as the original content itself, and should include brand-appropriate keywords in order to optimally position you as an expert on the subject.In addition to excerpting, there are many other methods for using annotation in your content curation efforts. To illustrate some best practices for working with these options, let’s take a few recent articles from BloombergBusinessweek and Social Media Examiner and see how they might be successfully curated using six different approaches....
Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content curation.
Via Ally Greer
...Shuttlerock is a white label photo and content sharing platform embedded on your website. It allows you to generate, curate and publish photos and stories. It means that your website is no longer one dimensional; it’s now multi-dimensional using customers, staff and partners and their social channels to bring your site to life. What are the key benefits? The platform was born out of the frustration of creating content and engagement at scale. Here are the key benefits that highlight how it it will assist you with the marketing of your business on a social web that craves fresh unique content. - More high quality engagement leading to more sales. This is created by the generation of ‘real’ content from ‘real’ people. This “is” content marketing. - Better interaction with customers AND their friends: a social platform on “your” website. And more control of the customer relationship, content and conversations. - Creates an on-going source of fresh content which you can share to your company’s social channels. - Higher search engine rankings. Search engines require fresh content and they rate the social conversations that Shuttlerock encourages. - Helps you build a valuable email list of your customers and their friends....
It’s been just over a year since I started using Scoop.it shortly after its launch. Since then, the little social media channel has grown from a curator’s secret weapon into a full-fledged micropublishing platform, search engine and busy community of curators. I’m going to share my insight into why it’s such a valuable tool in the social PR toolbox. So, why the “stupid” in the headline?
Between blog posts, social media updates, daily blog reading, and reading other people’s social stream – feeding your content marketing efforts has become overwhelming. There’s too much content to create for too many sources. There’s no way to do it all. You’re right. So why not combine some of your efforts and make your life a little easier? One way to lighten your content writing load is by becoming a trusted curator. Instead of putting the burden on yourself to write the content, you can take advantage of the content others are creating (and you’re already reading) in your industry by sharing links, pointing your readers to third-party resources, and highlighting the smart things that others are saying.... [Just the curation basics ~ Jeff]
Great content is just as much about presentation as it is about subject matter and research. Great content is just as much about presentation as it is about subject matter and research. A content curator finds ways to re-purpose existing content in a way that adds value. The most obvious example is a post consisting of a number of links to other pieces of content. Obviously, this can be seen as lazy or as failing to add value when it is done incorrectly. Rather than tell you how to curate content, I thought it would be a better idea to walk through some examples of sites that are doing a great job.... [Cracked, SEOmoz, Mashable show how to do curation right ~ Jeff]
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook. Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!... [An excellent post and resource from Mark Schaefer - JD]
Content is the oxygen of social media networks. Great content is the fuel for valuable conversations and productive interactions between you and your followers. In a world of too much information, the simple act of finding and sharing great content that is relevant to your audience is among the best ways to express and differentiate your brand. Content curation refers to the process of finding and sharing the best content on a particular subject. When done effectively, it is based on three key activities... [19 superb curation tips for PR, content marketing - JD]
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Content is king. Create more content. Write more blog posts. That's the story that many content marketing gurus and social media gurus have been preaching for the last few years. It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared. Which is why now more than ever, there is a real need in the world for people who curate great content....
Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it.
The first? Content creation. As described in this graphic by the folks at Rebuild Nation, these are original posts centered around what your business offers. They can be in the form of promotions or even daily deals.
Another vital component of a successful online strategy is content sharing. These are informative posts aimed to engage your followers. These can include links to third party sites, trending news, etc....
...If you haven’t used content curation as part of your content marketing strategy, you could be missing out. Content curation sites and pages frequently attract audiences because they fulfill a very real need to skip through the clutter and find valuable content. People simply don’t have the time nor the patience to pore through pages of Google results, Twitter feeds, and Facebook messages in order to find the items that want. Content curation offers up a considerably faster and potentially useful avenue for discovery.
When you curate content well, you can build up an audience of people who depend on your ability to point them towards the resources they need. You become an authority figure, a trusted source. And in the internet, that trust is invaluable....
Content curation is a great way to supplement your original blog content. Shrink the Internet and Add ValueA curator is an information chemist.
He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule – Robert Scoble
Being a Content Marketer, I’m sure you’ve noticed the sheer amount of new content being produced on the Internet – social, blogs, videos, podcasts, hangouts, etc. The amount of new content created is mind boggling.
Your audience, more than likely, is challenged for spare time, and would prefer not to wade through the sea of Internet content to find what they want. You can help make their life easier by providing relevant, high quality, meaningful content in an easily accessible location.Shrink the Internet for them!...
Content curation is a tremendous opportunity for brands to provide a useful and ever-engaging service for time-poor consumers who are eager to learn, research and be entertained.
When it comes to content, consumers both enjoy and suffer from a plurality of choice.
With something like 2 million new articles published to the web each day, the options can be paralysing for consumers. By curating content from various sources and bringing them together in a branded hub, brands can distill the digital ‘wheat from the chaff’, so that consumers don’t have to....
The Content Curation Look Book includes a collection of examples ranging from Intel and Adobe to the Oregon Wine Board, on how marketers are using curation for their organizations.
This Look Book is meant to get your creative juices flowing and inspire you on how to use curation in your current marketing mix.
For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter.
The average B2B marketer is using 12 different content marketing tactics, and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation....
Content curation is increasing as more and more bloggers see the potential in using the various tools available to them. Want to try it yourself? Of course you do… But before you do let’s consider what content curation is, and weigh up the pros and cons....
...Many people are realising that content curation can help them navigate today’s chaotic online world, which is overfilled with information. They need trusted sources, whom can make sense of all the noise. Business are also realising that it is a critical component to their content marketing strategies. The fact is, all major brands are now online and companies can now quickly build up thought leadership through Content Curation....
Guillaume Decugis: "We’re actually the opposite of content farming. Content farming was about producing cheaply low quality content to game Google through SEO tactics and algorithmic aggregation. This means you have 800 stories on “At what time does the SuperBall starts?” for instance. In other words, spam. Scoop.it users however don’t add to the noise but fulfill a very noble and important role: they help quality existing content be surfaced and distributed to the right audience. The Web used to be dominated by algorithms; it’s turning more and more humans thanks to social networks and human curators. And it’s a good thing."...
Recently I’ve written quite a bit about content curation: what it is, how to do it well, and new and existing tools to work with.
As you may have noticed, Paper.li appears to be the hot new content curation tool. You may even be using it yourself. So what is it? Is it any good? And how can you get the best out of it? Here’s my take:
What is Paper.li?
Paper.li is one of the most popular content curation tools around. It currently has over 2 million users. Paper.li turns the content shared by your Twitter followers and Facebook friends into a personalized newspaper.
Sounds great, looks neat, but is it useful?...
[Personally, I don't like automated curation. Isn't that an oxymoron? It's a popular tool and useful for aggregating ~ Jeff]
Services like Scoop.it depend on a community of millions of hardworking experts who wonder what to do with the wealth of knowledge and wisdom they have accumulated in life and are happy to share it. This is not mere Google bashing which has become very fashionable these days. It is not about the deteriorating search quality of Google everyone is starting to notice or why Microsoft's Bing is any better. It is really about how the cyber world is changing and shaping the needs and expectations which have evolved beyond mere key word search. Services like Scoop.it will meet those because Google won't. Pretty soon the question will be "have you scooped it?" rather than "Have you Googled it?"...
Last week, I talked about how social media content curation could help you to never run out of ideas for your network marketing blog. As promised, I will go over the most popular and helpful content curation tools that you could use for free to produce great content for your audience. Content curation tools have become the new generation’s digital content platforms which had evolved from just gathering links or content aggregation such as Delicious, Digg or Google News. Keep in mind though that these tools are simply enablers and that you do need to produce original content to satisfy the search engines....
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![Why is Content Good for SEO [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/2Y-PYxkl1OFNkJJaC2FMWDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Neil Patel offers a simple way to automate your content curation.