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Content marketing is equal parts strategic, creative, and technical. In order to optimize your content efforts to produce maximum impact, you need to get comfortable with the technical side of content marketing.
Content plus tools equals higher ROI! That’s why we’ve put together a list of great technical tips and tools that will help optimize your content marketing results across the board....
Jeff Domansky's insight:
Ian Cleary puts together a list of great technical tips and tools that will help optimize your content marketing results across the board. 
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When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, resources, or help from a content marketing agency. I mean, would you ever throw someone into the ocean without a life jacket? Of course not. But when you task your marketing team with the challenge of creating, executing, and measuring a great content marketing strategy without the tools they need to do it well, that's basically what you're doing. Now, you don't need to assemble a huge team to be successful in content; small content teams can still achieve impressive results. What you do need is to give your team the support, structure, and resources it needs to get the job done. Luckily, there are tons of free tools out there to make your content marketing process a little smoother. Below, I've listed eight of my favorite free content marketing tools:...
Jeff Domansky's insight:
With the help of these tools, you'll be on your way to executing a solid plan to engage audiences and build influence -- all without spending an extra penny from your budget.
Jeff Domansky's curator insight,
July 13, 2017 1:49 AM
With the help of these tools, you'll be on your way to executing a solid plan to engage audiences and build influence -- all without spending an extra penny from your budget.
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Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017. I'll make it easy for you. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job. At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later....
Jeff Domansky's insight:
Looking for new marketing tools to make your job easier and your marketing better? HubSpot has a roundup list and tool for every function.
Jeff Domansky's curator insight,
May 3, 2017 11:10 AM
Looking for new marketing tools to make your job easier and your marketing better? HubSpot has a roundup list and tool for every function.
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Times have changed, and the majority of consumers expect brands to deliver personalized content across every digital channel. And the rewards for brands who deliver on this expectation are enticing—78% say that personally relevant content increases their purchase intent for a brand’s products and services, and 50% say that they would pay more for products and services from brands who do a good job of providing personally relevant content. To deliver on this expectation, brands have to conceive the right content strategy to attract the right audience and also define how personalization fits into their overarching content marketing program. But to bring these two facets together, you also have to consider how technology can support your content personalization efforts now and into the future. Once you have your personalization strategy in place, the next critical step is identifying the right technology to help you execute and optimize your personalized content marketing. But with the marketing technology space being so vast, it can be challenging to figure out what you’re looking for in a content personalization platform. We’re here to help you out. Below we cover 10 critical things every content marketing personalization solution needs and how to evaluate potential vendors....
Jeff Domansky's insight:
There are dozens of tools out there that can help you automate content curation. Here are seven.
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Content marketing is crucial for companies wanting to break through the barriers so many consumers have built to screen out traditional advertisements. Rather than relying on traditional tactics, effective marketers today are storytellers, using narrative content to increase brand awareness, boost lead generation, and grow customer loyalty. Creating and distributing innovative and engaging content isn’t easy, so content marketing tools make a big difference.
Jeff Domansky's insight:
Nine content marketing tools to consider for your social media toolbox.
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For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project.
Whether it's writing a blog post, designing an infographic, or creating an ebook, it's challenging to start creating a new piece of content from scratch, especially if you've never done it before. Download the full collection of free content marketing templates here.
Here in the HubSpot content shop, we want to take the work out of it for you. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency and read about our collection of nearly 400 free, customizable content creation templates.
We've broken this list down into types of content marketing, so jump ahead if you specifically want: Content Planning Templates, Written Content Templates, Visual Content Templates, orEmail Templates....
Jeff Domansky's insight:
HubSpot shares 386+ templates that can help you improve all facets of your inbound marketing efforts -- from content planning to infographic design. Awesome resource! 9/10
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If you're a content marketer, chances are you have the same obsession with new, fancy content marketing tools that I do. I find myself spending lots of time looking for the next big thing - the content marketing tool that will help propel me to content marketing stardom.
Though that's still a long way off, I've curated the best tools I've come across during my hunt and created a list of 77 Tremendous Tools to Make You a Content Marketing Superstar.
I've divided the tools into sections based on their purpose, so if there's a certain type of tool you're looking for you can skip straight to the right section by clicking one of the links below....
Jeff Domansky's insight:
Great set of tools for your content marketing toolkit from Wishpond.
Jeff Domansky's curator insight,
October 13, 2016 1:13 AM
Great set of tools for your content marketing toolkit from Wishpond.
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With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
Jeff Domansky's insight:
Here are 45 content creation solutions to help you create, curate, and measure courtesy of the Content Marketing Institute.
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From my perspective, digital marketing is all about the thinking involved rather than just the tools. But tools these days are making it increasingly easier toimplement those creative ideas, connect with more people, do research quickly and get your content out there. So without further ado, here are a list of some of our favorite digital marketing tools for 2016....
Jeff Domansky's insight:
Many potential tools for your social media toolbox.
Jeff Domansky's curator insight,
July 19, 2016 5:14 PM
Many potential tools for your social media toolbox.
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DDid you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?
Jeff Domansky's insight:
Good list of practical tools for content marketers.
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Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.
Jeff Domansky's insight:
Here are some surprising tools to help you manage your content creation inside and outside.
Xtel's curator insight,
April 18, 2016 2:51 AM
Labour market is changing very fast.
Finding on the (e) market tools enabling to manage outsourcing in a flexible way is the sign....
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Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them both time and money....
Jeff Domansky's insight:
Geat list of social marketing tools.
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To help you reach your target audience and boost traffic, we’ve gathered 25 great content distribution tools for owned, earned and paid media strategies.... Via massimo facchinetti, Os Ishmael
Jeff Domansky's insight:
Valuable list of intent distribution tools, some of which I wasn't aware of deviously. Good read.
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For small businesses looking to keep up with bigger players in their industries, tools have emerged to level the playing field, allowing those of us looking to make our voices heard of expanding our reach. From ideation and promotion to tools that help your content truly stand out from the noise, consider how the following platforms can serve to help you reach your content marketing goals – whatever they may be....
Jeff Domansky's insight:
These tools will get your content marketing rocking.
Jeff Domansky's curator insight,
July 13, 2017 1:48 AM
These tools will get your content marketing rocking. 
CCI VAL D'OISE's curator insight,
July 13, 2017 4:22 PM
These tools will get your content marketing rocking.
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Most of us try to find the Google answers to at least 3 – 4 questions on a daily basis. Considering this, the apps or websites which host content about which people ask questions are bound to have huge traffic rates. Wouldn’t you want your website or app to be one of the most talked-about ones? Wouldn’t you want to put up content which prompts user discussions and helps keep you in the news? Finding content ideas that trigger user interaction to bring about a real change in your field of work is a very challenging task. All the more if you need to put up such content on a regular basis. What would help would be a way in which you could find what makes users tick every now and then. What are things people like talking or asking questions about? Bloomberry is a unique online tool that lets you find out just that....
Jeff Domansky's insight:
Bloomberry is a must-have, free-for-now (beta testing) research tool perfect for PR, marketers, bloggers and content producers. Read a great description of how it works and how to use it. Recommended reading! 10/10
Jeff Domansky's curator insight,
July 8, 2017 9:29 AM
Bloomberry is a must-have, free-for-now (beta testing) research tool perfect for PR, marketers, bloggers and content producers. Read a great description of how it works and how to use it. Recommended reading! 10/10
Jeff Domansky's curator insight,
July 8, 2017 10:01 AM
Bloomberry is a must-have, free-for-now (beta testing) research tool perfect for PR, marketers, bloggers and content producers. Read a great description of how it works and how to use it. Recommended reading! 10/10
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Content marketing tools are an essential part to your content marketing plan. Find out the best tools you can use to promote your business!
The content marketing tools that I suggested in this article are just a few out of hundreds available. We can expect to see this area of marketing technology flourish in the future, as content marketing becomes more and more important to businesses in every industry.
With a well-documented plan in place and the right tools to support it, you can build a content marketing machine that will help grow your business online. Did I miss to mention your favorite content marketing tool? Share it in the comments section!...
Jeff Domansky's insight:
Ian Cleary shares content marketing tools.
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And exactly how are you going to increase your value in 2017?One important development in 2016 was the major changes unveiled by Facebook. Content-marketing-centered businesses were deeply affected by Facebook's News Feed algorithm changes, which drastically decreased organic reach. Publishers reported up to a 42 percent decrease in referral traffic from Facebook. These unexpected changes indicate that brands need to be increasingly focused on their own audience reach and retention in 2017. Now is the time adopt new technology for the new year. To help you get started, here are six tools that will turbocharge your content marketing strategy in 2017....
Jeff Domansky's insight:
Buffer. Almighty. Press. SumoMe. Why not use them all together in one turbocharged work flow?
Jeff Domansky's curator insight,
January 6, 2017 10:42 AM
Buffer. Almighty. Press. SumoMe. Why not use them all together in one turbocharged work flow?
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We have identified six B2B content formats in our research that consistently perform better than the average. The six categories or formats are: - Practical guides and helpful content - In vogue and hot topics - Research and insights - Case studies - Infographics We have provided examples of successful B2B content in each category below....
Jeff Domansky's insight:
Invaluable B2B content marketing research and highly recommended reading for all marketers and content creators.. 9.5/10
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Aggregate social media posts, measure audience engagement and publish custom content feeds for your campaigns, websites and events.
Get more from your social content Create custom feeds, measure audience engagement, monitor the competition and publish aggregated content to websites, displays or live events.
Aggregate social content Add any @account or #hashtag from Twitter or Instagram to instantly build a custom feed. Monitor your brand and audience, follow #hashtags or keep an eye on the competition....
Jeff Domansky's insight:
Waaffle is a useful content creation and content marketing tool.
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There is a huge amount of content competing for attention; how will you cut through the noise?
Fortunately, there are a number of tools that help businesses deliver content to their target audience at the right time.
By leveraging these content distribution tools, businesses can expand their reach and make a positive impact on their audience with the help of high-quality content.
However, you must remember that to leverage these tools to their maximum potential, you must create very high quality and valuable content....
Jeff Domansky's insight:
Content marketing is not only about great content, it is about distribution too. These content distribution tools will amplify the reach of your content.
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Vellum is a simple reading list for the links your friends are currently sharing in your Twitter feed.Vellum puts a spotlight on content, making it easy to find what you should read next. Links are ranked by how often they have been shared by those you follow on Twitter, so you can stay up to date with the news that the people you care about are discussing....
Jeff Domansky's insight:
Vellum suggests what you should read from your Twitter feed. Useful content Discovery tool a d thanks to Robin Good for the suggestion.
Jeff Domansky's curator insight,
August 7, 2016 3:19 AM
Vellum suggests what you should read from your Twitter feed. Useful content Discovery tool and thanks to Robin Good for the suggestion.
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Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year? Content marketing has become an extremely competitive arena now. For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep. So focusing just on sales would make you miss out on a major part of the buyer’s journey. With marketing automation tools, you can influence this journey at different stages: -. Awareness: This is the start of the buyer’s journey, where your buyer is probably unaware of your business and that they have a need. At this stage, you should focus on creating awareness for your business and offerings so that your buyers start to understand what you do, and how you can help them address their needs/overcome their pain points. -. Consideration: Buyers now have already shortlisted a few companies and start to do deeper research to arrive at a decision. You should use your marketing automation tools to keep track of their growing interest and adjust your content so that they see what can influence their decision in your favor. -. Decision: Buyers are ready to make a purchase and start thinking and comparing about implementation, costs, customer support etc, which will decide the company they’ll finally buy from. This is the time to get brand-specific with your content. You can use customer testimonials and case studies to brag about how others have had a positive experience with your offerings. Let’s have a look at some tools that will help you experience content marketing success, and nurture buyer’s all the way along this journey....
Jeff Domansky's insight:
Useful tools for a Content Marketing toolkit.
donhornsby's curator insight,
May 30, 2016 1:42 PM
Content marketing isn’t just about framing what to write and how to write. It’s much more than that. You not only need to create interesting, precise and engaging content, but have to ensure that it reaches your target audience and is shared by them across various social networking platforms. It’s an uphill task but with the tools mentioned above, you can automate a sizable chunk of the job and get useful insights to fine tune your content to make it work. Wooing your visitors and keeping your existing and potential customers happy with tailor-made content was never this easy!
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At one point, my ideas didn’t do the trick in terms of producing new, engaging, and relevant content. I’m sure you can relate.
Jeff Domansky's insight:
Here's a great list of tools to help you generate new ideas for content.
Jeff Domansky's curator insight,
May 10, 2016 9:34 PM
Here's a great list of tools to help you generate new ideas for content.
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Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? It’s not only about quantity, though. We do want more content, butcontent quality matters—we also want to make a greater impact with a single piece. Not to worry; technology has your back. Here’s a great resource on content marketing and a general introductioninfographic, and below are seven tools that will help you create masterful content....
Jeff Domansky's insight:
Tools to test drive for content marketers.
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Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience.
Jeff Domansky's insight:
Curating content? Here's a list of 10 popular tools you can use to discover new content.
Jeff Domansky's curator insight,
March 18, 2016 2:13 AM
Curating content? Here's a list of 10 popular tools you can use to discover new content. 
Andrea Rossi's curator insight,
March 18, 2016 2:34 AM
Curating content? Here's a list of 10 popular tools you can use to discover new content. 
Dielle Web e Grafica's curator insight,
March 18, 2016 10:22 AM
Curating content? Here's a list of 10 popular tools you can use to discover new content. |
Ian Cleary puts together a list of great technical tips and tools that will help optimize your content marketing results across the board.