Your new post is loading...
If you need to justify the cost of content marketing, check out this eBook that lays out how to calculate your content marketing ROI.
Marketers often ask us how they can define the ROI of content marketing. It’s a great question — and tough to answer. If you are trying to justify content marketing spend, check out this new eBook from Kapost and Eloqua called Content Marketing ROI (Note: Registration is required). This eBook provides good details around how to set up your content marketing team and prove its value, and my favorite takeaways are below....
