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The psychology of selling hasn’t changed – it is embedded in human behavior and our habits.
We buy stuff because it relieves a pain in our life, it appeals to our sense of belonging and it makes us excited. We make that final purchase decisionbecause for some reason we can’t wait any more – it is an urgent and important matter that needs to be attended to right away.
These elements of human behavior contribute to the verbal and visual make up of our websites.
Another layer has been added to these traditionalconcepts, however, based on findings of neuroscience and the fact that selling is nolonger face-to-face.
It relies, instead, on stimulationof the viewers senses and the parts of the brainthat are activated.
Effective calls-to-action (CTA’s) will combine both traditional selling strategies and the information that neuroscience provides.
So let’s take a look at 5 practical ways that psychology and selling combine to increase conversions on your website....
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