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What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have? A video from a tiny Arizona startup busts some common myths about using video as part of a content marketing program. There are three other things to love about it, too....
Jeff Domansky's insight:
Ann Handley has a great case study and story about marketing by video. And it's also highlights an app worth exploring.
Scoop.it!
When Google announced it was making its popular Google Reader service redundant this summer, it left millions in need of a new way to read and subscribe to their favourite web content. Step forward Flipboard, a digital social magazine that has quickly become an App Store favourite. Now in its second iteration, Flipboard has been boosted by a new personalised magazine creation tool that enables users to create their own custom magazine based on whatever they fancy. Since its launch, the second version of Flipboard has amassed a further three million users to the service, and has already seen over 500,000 personalised magazines published....
Jeff Domansky's insight:
It's now possible to read and share your favourite news stories in a glossy magazine-like interface using Flipboard 2.0 for iPhone, iPad or Android. This post shows you how to create your own web magazine in six simple steps.
Amrit Chhetri's comment,
August 12, 2013 2:04 PM
Flipboard 2.0 for Android is an amazing Mobile App. You can read all news streams including your Facebook feeds, conversations and posting on Twitter, Google Plus etc and can subscribe more than 10,000 Magazines available for FREE subscription from Flipboard. It leverages an option for creating own Flipboard Magazine by taping the contents from all sources- Facebook, News Feed, RSS, Google Plus and Twitter- available on Flipboard. It also allows to share the Flipboard Magazines and contents to different Social Networks including Twitter. Its user-experience is very smooth and easy. It is also available on Web, iOS, WP and BlackBerry OS.
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Scoop.it!
With businesses allocating more and more money at Content Marketing year upon year, it is important to get the most of out of your time. The SEO Experts at Verve have once again compiled a go-to list for you to reference when marketing your content. We have split this list into 4 categories for your easy consumption:...
Jeff Domansky's insight:
James Whittall at Verve have compiled a blog post of 31 Essential Content Marketing Tools. Excellent social media toolkit. Recommended viewing. 9/10
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With YouTube Chad Hurley and Steve Chen made publishing videos easy. Now they want to make it just as easy to create them.When Google wanted to boost the quality of YouTube’s content, it gave out $5 million in grants to select creators. YouTube cofounders Chad Hurley and Steve Chen, who sold the service to Google in 2006, are now tackling the same problem, but with a different philosophy. They hope that a new app they are launching on Thursday, called MixBit, will make shooting quality video scalable and accessible to everyone.“Unfortunately I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content,” Hurley told Fast Company. “I can understand, it’s great to stimulate the community and make money available to them. But I feel that’s a more traditional approach to solving the problem. It’s basically replicating the studio model...I’m looking for something that doesn’t necessarily alienate any group of people, but gives them all equal access. ”That apparently includes people who never shoot any video. With MixBit, as with Instagram video and Vine, users touch their phones’ screens to take multiple video clips that the app combines into one video. But only MixBit allows other people to use those clips, if they’re public, in their own videos....
Jeff Domansky's insight:
Video disruption or video democracy ahead? Interesting new tool.
Kristie Chiles's curator insight,
October 20, 2014 5:59 PM
Youtube is constantly evolving and coming up with new ways to publish videos - love it!
Scoop.it!
Create Epic Stories with Shorthand... New storytelling tool for journalists, writers and creative people looks very promising. It's in beta and is definitely worth exploring.
Jeff Domansky's insight:
I'll update once I've had the chance to try Shorthand out.
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Handy apps if you create content on the go.