Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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21 Must-Have Social Media Tools for Brainy Marketers (like You?)

21 Must-Have Social Media Tools for Brainy Marketers (like You?) | Public Relations & Social Marketing Insight | Scoop.it

Value your time online?


Of course you do!


And getting your time back is more important than ever.


If you’re on social media (and you are because you’re reading this) -- you know that keeping up can be exhausting.


The good news? Having the right tools can make your life easier.


Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.


Here’s 21 of my favorite social media tools that every marketer needs in alphabetical order....

Jeff Domansky's insight:

Getting bogged down in time-consuming social media tasks? We know how you feel! Here's 21 must-have social media tools to optimize your time as a marketer.

Jeff Domansky's curator insight, September 18, 2015 2:58 AM

Getting bogged down in time-consuming social media tasks? We know how you feel! Here's 21 must-have social media tools to optimize your time as a marketer.

Muriel Macgeorge's curator insight, September 20, 2015 3:21 PM

21 great tools to get more value for your time on social media. 

Mike Allen's curator insight, September 24, 2015 9:32 AM

READ THIS!

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3 Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns

3 Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns | Public Relations & Social Marketing Insight | Scoop.it

A study investigating the psychology of social media sharing indicates that people share because they want to make valuable content accessible to others.


When your audience members scrutinize your social media content, they form an opinion about your brand based on what you put out there, and they determine whether to share you content with their own audiences.


The buzz and engagement your Facebook page or Twitter account enjoys in the days or weeks following its launch may die down pretty quickly if you cannot supply consistently high-quality, share-worthy content to your community. Thankfully, content discovery tools are available to help marketers maintain a high level of engagement on social media....

Jeff Domansky's insight:

Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.

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7 Must Have Tools for Quality Content Curation:

7 Must Have Tools for Quality Content Curation: | Public Relations & Social Marketing Insight | Scoop.it

Previously I wrote about how to make sure the content we create is defined as a good quality and vauable content under content marketing strategies. This time I would like to draw your attention to the importance of content curation process.


Content curation is a process of collecting and sorting through the vast amounts of content on the web and publishing information relevant to your audience and it is a very strategic content marketing approach cannot be overlooked.


In an attempt to streamline your content curation process, I’d like to share my favorite 7 tools that will help content marketers during content curation process....

Jeff Domansky's insight:

Seven cool tools to help you in your content marketing

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Text-to-video startup Guide relaunches to help online news publishers add videos to their sites

Text-to-video startup Guide relaunches to help online news publishers add videos to their sites | Public Relations & Social Marketing Insight | Scoop.it

Newsreader app Guide is no more… well, at least in its current form.


The company that once aimed to help consumers better digest the news with a video channel of websites read by its lovable avatars has been reborn as a service for publishers. It’s still focused on the news, but has evolved into a platform that provides online sites with inexpensive quality videos, which may have been originally thought of as being too far out of reach. The new service launches today.


What publishers receive from the reborn Guide is technology that will turn any news article, like the one you’re reading now, into a video. The company says that its process will “auto-generate” multimedia videos in a way that is “inexpensive, fast, and at scale.” Prior to launch, the service had already been in use on 270 sites. Guide claims that the average click to play rate was 19 percent, while the average completion rate was 47.8 percent.


Guide intends to monetize its service through standard fees for voice-over work and advertising inserted into videos placed on a publisher’s website. In addition, it will license its technology through a SaaS offering where publishers can pay per video and on a CPM rate....

Jeff Domansky's insight:

Inexpensive text to video? The marketing possibilities are exciting if Guide lives up to expectations. Cool technology worth watching as it develops.

andrea maillard's curator insight, January 16, 2014 12:47 AM

Agrega videos a tu site y mejora tu SEO