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Corporate blogging is not an either-or dilemma. There’s a way to have your cake and eat it too: you can write your own blog yet not have to spend hours or days on it...
... You’re a busy CEO wearing many hats and with not enough hours in the day. As the founder of a small business startup, you know that writing your own thought-leadership blog will bring fresh content, a leadership perspective, greater transparency and more customers to your door.
But, as with most decisions you make, you have to decide whether to write your own blog or to outsource it. Writing it yourself requires massive amounts of time – time that you can better spend working on your core talents to move the business forward. Outsourcing your blog to a ghost writer may result in loss of authenticity – how would your customers feel when they find out you don’t write your own blog?...
Not sure if corporate blogging this way is workable but worth a try.