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5 reasons to liveblog instead of live tweeting | Poynter

From www.poynter.org - August 8, 2013 2:05 AM

Allow me a moment of nostalgia for the classic liveblog. “Liveblogging” was this thing we used to do before the rise of Twitter and Storify, much like good old-fashioned blogging itself. You’d have a host and a bunch of guests all watching the same Web page together, and for an hour or so, they’d make magic.


I should confess: every now and then, I get a hankering for some of that old magic. I pour some good wine, dust off a CoverItLive console, and invite some friends over.* And every time I do, I’m reminded why genuine liveblogging — real-time, browser-based liveblogging — is still one of my favorite instruments in the modern journalism toolkit. I highly recommend it to you, for reasons I outline below. And I’ll also give you some pointers on how to do it....

Jeff Domansky's insight:

Liveblogging. Old trick. Fresh impact. Ruth reconsidering particularly in crisis situations where twitter doesn't allow enough information.

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Content's the Cure in Times of Crisis for Adventure Travel Co | PR News

Content's the Cure in Times of Crisis for Adventure Travel Co | PR News | Public Relations & Social Marketing Insight | Scoop.it
From www.prnewsonline.com - January 14, 2013 10:18 PM

The term “content marketing” has become so ubiquitous that its radical nature sometimes gets muted, but it has transformed traditional notions of public relations. Content-hungry audiences are less interested in the source of content as they are in the quality and utility of the content, and brands must now arm themselves with a deep well of material to fuel their social media efforts.

Eliza Anderson, global PR manager of Intrepid Travel, and a speaker at PR News’ Feb. 27 Digital PR Summit in San Francisco, is a seasoned pro at creating content for the brand's customers and the media. Just a month ago her team launched a blog to provide updates to Intrepid Travel passengers about the situation on the ground during the Bangkok riots, which was then picked up by the media.    

In the following Q&A, Anderson, who leads communications at the adventure travel company headquartered in Melbourne, Australia, discusses her content strategy and offers a preview of her presentation at the Digital PR Summit. ...

Jeff Domansky's insight:

Here's a great example of how content strategies can help in crisis management...

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wanderingsalsero's comment, January 15, 2013 8:32 AM
You know....I read ALL this stuff about content, content, content and I'm getting suspicious that it's going to be another over-worked buzzword that still going to have the same problem...people still won't do it. Bottom line (to me) is that people have to like what they write about it or....they won't do it. If they can afford to outsource reasonably decent writing then that's OK.
Jeff Domansky's comment, January 15, 2013 3:44 PM
Art, there's no question there's lots of noise about "content this content that." the smart organizations and individuals will do their content work at the highest level, passionately, and see tremendous results. But the noise and junk at the bottom will always threaten to overwhelm without good filters and good curators. Appreciate your comment.
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Horsemeat Scandal: How Organic Food Brands are Using Content Marketing | Business 2 Community

Horsemeat Scandal: How Organic Food Brands are Using Content Marketing | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 19, 2013 11:55 PM

So, while the entirety of the UK were sharing horse puns online at the expense of Tesco and Findus, the organic food companies were given their chance win by a nose. Supermarket organic food sales, accounting for about 70% of all organic food sales in the UK, rose by 8.4% in February 2013 compared to the four weeks before the horsemeat revelation.


Reading up on the reactions seen by many local butchers and organic vegetable retailers, it became clear that customers were suddenly very interested in how their food was produced, where their meat was sourced and whether it had ever been ridden at the Derby? These smaller businesses were suddenly being rewarded for their lack of horseplay with new customers with a refreshed interest in where food comes from.


This is time for organic food production brands to jump on the social media apple cart and promote their products. Use your knowledge of the way organic food is sourced and produced in this country to educate the vast majority of us who assume “it’s all the same, isn’t it?” Promote the farmers you work alongside and build a new digital community as organic as the food you bring to the market.

Jeff Domansky's insight:

Interesting crisis and content marketing strategy by organic marketers.

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Kevin Green's comment, May 22, 2013 6:12 AM
indeed its interesting :)
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