Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Brands Should Be Investing in Content Curation

Why Brands Should Be Investing in Content Curation | Public Relations & Social Marketing Insight | Scoop.it

Content is king. Create more content. Write more blog posts.


That's the story that many content marketing gurus and social media gurus have been preaching for the last few years.


It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared.


Which is why now more than ever, there is a real need in the world for people who curate great content....

Jeff Domansky's insight:

Wondering why content curation is taking off as a great marketing opportunity? Ross Simmonds shares four benefits of content curation.

Jeff Domansky's curator insight, May 11, 2017 1:03 AM

Wondering why content curation is taking off as a great marketing opportunity? Ross Simmonds shares four benefits of content curation.

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A Better Way: Content Curation for the Modern Marketer

A Better Way: Content Curation for the Modern Marketer | Public Relations & Social Marketing Insight | Scoop.it

Content is king! Blah, blah, blah. But you need content curation as much as creation in your strategy. Get the tools and tips you need to do it right.


So, curation involves finding and sharing content that you believe will benefit your audience. But there’s one more crucial step that many people forget: read. Don’t simply share something because it’s the right general topic, or written by the latest industry influencer.


Make sure it’s worthy and relevant to your audience....

Jeff Domansky's insight:

Curation done right is a valuable content marketing tool.

axelscumbag's comment, April 10, 2017 5:33 AM
very nice..