...“Mainstream news organizations have endured a skeptical public for decades,” said Kjerstin Thorson, a professor at the Annenberg School for Communication and Journalism at the University of Southern California.
Now, she says, social media companies may face similar, and perhaps jarring, scrutiny.
Facebook declined to say how many people have editorial roles, as did Instagram, which Facebook owns. But several other companies provided some details about their operations that suggest the scope and variety of their editorial ambitions.
Snapchat said it has around 75 people who produce content, collecting and annotating videos and photos of live events and sometimes adding on-the-scene reporting themselves. Twitter employs just under a dozen people in the United States and around two dozen worldwide to collect and describe postings about notable topics.
Vine, the video service owned by Twitter, employs five to 10 people to highlight videos and producers that might have been overlooked by the audience, or that the company simply wants more people to see.
Vine employs five to 10 people to highlight videos on its site.
“Where curation picks up,” said Ankur Thakkar, the editorial lead of Vine, “is that you need human eyes and ears to pick up on a cultural trend that a machine might not see.”
In some cases, these teams coexist with media professionals working elsewhere on the platform. Peter Hamby, a former CNN political reporter, oversees a team of six journalists within Snapchat, while media companies — including CNN — produce content for the company’s Discover feature....
Jeff Domansky's insight:
The role of curation seems to be growing within social media channels as well as traditional media. This is recommended reading for marketers and content producers. 9/10
It’s interesting to see that content curation is evolving from an opportunity to a necessity as Julia McCoy from ExpressWriters recently noted in the Search Engine Journal explaining how we must curate content in 2015.
Why is that happening? Why is this accelerating?
As communication shifts from traditional methods (PR, advertising, old-style SEO…) to new ones (content marketing, inbound marketing, social media…), professionals and businesses can not only become their own media: they have to. This is something Brian Solis noted about brands a few years ago, as social networks started to become significant for content distribution, when he said they needed to become media to earn relevance. But today, this is not about brands anymore: social networks are not just significant, they are dominant. They became social media and they’re just the main way we receive and consume content. Even search evolved to reflect that and Google changed their algorithms in a defensive way. Today, this about every company, big or small and whether you think of your business as a brand. Not just businesses but professionals too have to build their personal brands and show thought leadership through the content they publish. At Scoop.it, we like to summarize that by saying that:
You are the content you publish.
But another thing changed as well: after an initial period where we learned how to like, follow, subscribe or mark as spam, we, as content consumers, are regaining control. We have tools to filter the noise, we learn how to manage information overload. So in this new world of communication, professionals or companies who want to get heard need to consider this question:
Do people listen to you because they have to or because they want to?...
Jeff Domansky's insight:
Thoughtful post by Guillaume Decugis looks at the importance of curation in your strategic marketing.
Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers.
But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them.
According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....
Jeff Domansky's insight:
Clearly, a curation strategy and the right curation tool (like Scoop.it) are key to solving this barrier to better sales results.
As a blogger, you may not always get to produce content as much as you want, so to keep your social accounts fresh and updated, you may need to curate other people’s stuff.
Plus you can’t just always promote your own posts 24/7 especially if you’re a newbie or you’ll become repetitive and eventually bore your followers.
But remember, you have to be picky with what you curate. Share content that your audience cares about. Don’t just randomly post anything or you’ll just frustrate your users. And this is why I’m writing this post, to help you find great stuff....
Jeff Domansky's insight:
21 great social media tools and reference sites for content.
You'll see from my own posts on REVELN.com that I often mention, and certainly cite sources on where I get my statistics, great quotes, photos, and more. It's the ethics of social and is about about building trust.
Finding good content to review is always helpful, so take a look. See if you agree. ~ Deb
As Mark pointed out recently in Content marketing and the challenge of radical filtering, we are turning to increasingly personalized search results and artificial intelligence solutions to get only what we want without ever exposing us to the masses of content that is available.
Like search did 15 to 20 years ago, radical filters will fundamentally change how we find or discover information. If you are a content marketer today, how will this change your world?
Here are six ways you may respond. Some are familiar, but almost no one today is taking the familiar approaches far enough for the future Mark outlined. Others are new areas of opportunity content marketers are not focused on today....
Jeff Domansky's insight:
Radical filters present big challenges and opportunities for marketers who know how to create breakthrough content.
In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock.
With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.
Jeff Domansky's insight:
Guillaume Decugis looks at disruption and the change in value from content to curation. Recommended reading. 9/10
This article is the second part of the excellent guide written by Robin Good and published on MasterNewMedia in these recent days. The Part I that I curated and excerpted a summary is here: http://sco.lt/9BOLdB
"To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year. "
Traduco liberamente la recensione di Robin Good dall'inglese.
Spiegare cosa sia la content curation - cura dei contenuti a qualcuno che non lo sa non è semplice dato che vi sono molte definizioni, articoli, concezioni e interpretazioni che la riguardano.
Per offire un aiuto a chi avesse necessità di spiegare la content curation sono qui presentati 5 gruppi di risorse:
1) Content Curation - Definizioni
raccolta delle migliori definizioni di content curation
Robin Good's insight:Introducing content curation to someone who doesn't know anything about it is not always an easy task. There are so many different articles, opinions, definitions and recommendations about content curation that it is quite difficult for someone just getting familiar with the topic, to easily find out where to start and what to trust. To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year. 1) Content Curation - Definitions a collection of the best and most useful definitions of what content curation is http://bundlr.com/b/content-curation-definition 2) Content Curation - What is it? Video Intros 30+ short video clips that introduce the need, practice and purpose of content curation http://huzzaz.com/collection/content-curation-what-is-it 3) Content Curation Visualized 110+ infographics, visuals, illustrations and diagrams explaining what content curation is www.pinterest.com/robingood/content-curation-visualized/ 4) Content Curation Tools Directory - Tools Directory 100+ of the best content curation tools organized in a directory for immediate access http://contentcuration.zeef.com/ 5) Content Curation Tools Supermap - Tools Collection 600+ content curation, discovery, filtering and publishing tools organized by categories for doing content curation http://bit.ly/ContentCurationToolsSupermap All free to use and share.
Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation.
Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are really going to learn from their advice.
Jeff Domansky's insight:
There are six easy steps to curation success. Lots to learn from these masterful Scoop.it curators. All you need to add to these steps is human intelligence! ;-)
This is not another article about content marketing. It’s not intended to convince readers that content marketing can help differentiate them from their competitors, showcase thought leadership, drive traffic, or engage their customers. A quick Google search of the phrase “content marketing for small businesses” yields more than 200 million search results, meaning that there are already plenty of people out there talking about these things (and probably trying to sell small businesses something in the process).
So who is this article for? Anyone who’s convinced, but not sure how they can make it work for their business. It’s for anyone who’s ever wondered whether it’s possible to have a content marketing strategy without creating any content.
While the short answer to this is no, there is good news. The first is that the investment of time and money it takes to create great content doesn’t have to be a barrier to entry. Almost any small business that really wants to get into the game can do so by being smart about how they’re allocating their resources and maximizing the content they do have.
The second piece of good news is that the sheer amount of free content online makes activities like curation arguably more important than content creation itself.
That said, content creation still needs to play a role in your strategy. Original content--whether it’s in the form of a blog, case studies, videos, infographics, etc.-- will help you define the point of view you want to convey and should help set the tone for all of your content marketing efforts. The key is to maximize the ways in which you distribute and supplement it with other, lower touch tactics. Read on for five of the best....
Jeff Domansky's insight:
Great tips on how to get better results from content marketing using curation and several other simple strategies.
"Given this is one of our most frequently asked questions, we felt we should design a comprehensive guide on this topic with not just explanations on how content curation helps SEO but also data, results, lessons learned as well as advice and best practices from top SEO experts.
All of this in a visual and easy to read Slideshare format.
So if you still believe content curation is duplicate content or if you want to learn how to make the most of your curated content to improve your search rankings, get our Guide to Content Curation Benefits for SEO now...
Jeff Domansky's insight:
Scoop.it produced the complete guide to attract more visitors from search engines by publishing curated content to your site. Slideshare worth viewing. 9/10
...If you haven’t used content curation as part of your content marketing strategy, you could be missing out. Content curation sites and pages frequently attract audiences because they fulfill a very real need to skip through the clutter and find valuable content. People simply don’t have the time nor the patience to pore through pages of Google results, Twitter feeds, and Facebook messages in order to find the items that want. Content curation offers up a considerably faster and potentially useful avenue for discovery.
When you curate content well, you can build up an audience of people who depend on your ability to point them towards the resources they need. You become an authority figure, a trusted source. And in the internet, that trust is invaluable....
Jeff Domansky's insight:
Content curation isn’t about creating new content. Instead, it’s about finding and organizing existing content for presentation under a meaningful context. Social Barrel shares curation tips and tools in an excellent overview
You can’t just snap your fingers and produce great content. To get stories and images that people actually care about, you need to address the higher-order problems your customers are facing today or will face tomorrow. You have to do the sustained work of thinking through these problems and coming up with relevant insights.
Consider Adobe’s new content-marketing strategy. Several years ago the company’s mainstay business of graphics applications was struggling against new competition, including free software. In response, executives made a concerted effort to step back and think about customers’ most important graphics-related problems. They saw that although online retailers were putting up fancy websites, the companies weren’t connecting their accumulated consumer data to the pages in order to drive sales. So Adobe invested in R&D and made some analytics-based acquisitions in order to develop a platform to make that possible. Dubbed the Marketing Cloud, this new platform would enable websites to show the right images to the right customers at the right time....
Jeff Domansky's insight:
Heidi Cohen says figuring out your customers' high-level problems can help you produce the best content marketing and results.
A collection of off-the-beaten-path places to find content to share to keep your Twitter, Facebook, and social media profile full.
...The discovery process for great content has a similar thrill. How great does it feel to share a bit of awesomeness that few others have found?Without a doubt, sharing great finds on Twitter, Facebook, LinkedIn and other social networks is a smart way to with your followers. Did you know 25 percent of Tweets contain links and 56 percent of retweets contain them?
People love a good content share. And in order to give the people what they want, sometimes you’ve got to dig a little deeper. Here are 17 unexpected places to look..
Jeff Domansky's insight:
Kevan Lee shares an excellent list of resources and places to find interesting content that curators will find very useful.
Content marketing is going to be bigger than ever this year. Ninety-two percent of marketers are already using content marketing. More than half of B2B and B2C marketers are increasing their content budgets in 2014. While the fundamentals of good content will never change, the tools and tactics — even the way people consume content — continue to evolve, and documenting your content strategy impacts your overall success. Check out this comprehensive guide to tools for creating and curating, promoting and distributing content — customer information included.A growing number of companies recognize the importance of original content for their marketing.
Jeff Domansky's insight:
Great list of resources with the obvious addition of Scoop.it as an essential curation and publishing tool.
If your organization produces enough of original content to fill all your channels, that is great. If you have enough original content to fill all your channels strategically--in other words, you can be picky about what you share--that’s even better. If you have too much original content to wrap your head around, you really need a curation strategy and process. If you don’t have enough original content, you have to get it elsewhere. Even if you have enough original content, a little external content can help you round out your strategic message across all your channels.
In the almost certain likelihood that you will need to share others’ content to feed your beast a good diet, full of strategy and tactics, your curator becomes the lynchpin of your communications. Just look at sites like Upworthy.com and Twitchy.com to see that curation-only websites are content distribution monsters; so much so that these staff teams are laden with curators....
Some people say content curation is useless, but I disagree. When done properly, it can actually demonstrate your expertise to your target audience.
...I was reading a blog post the other day that declared that content curation does nothing for the curator, their SEO or their traffic. As the author of the post doesn’t appear to curate very much at all, I wondered how they came to that conclusion?
What is curated content?
Content curation means pulling together content from various sources and presenting it to the reader in your own unique way. It’s a step beyond the normal list post or an effective link post.
It may be easier to understand content curation by defining what it is not: Content curation doesn’t mean presenting a list of stories or a weekly roundup of links. It’s not a simple cut and paste job where you rip off content from someone else and imagine you are presenting it in some fresh and exciting way....
Jeff Domansky's insight:
Sarah Arrow shares an excellent rationale for curation though some will still wrestle with ROI. I'm onside with curation as an authority and thought leadership tool.
Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to build your authority.
When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings.
For example, content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. This is particularly relevant when you are excerpting curated content, rather than syndicating it outright. In fact, when excerpting a piece of content, my recommendation is that the perspective you add must be at least half as long (in terms of word count) as the original content itself, and should include brand-appropriate keywords in order to optimally position you as an expert on the subject.In addition to excerpting, there are many other methods for using annotation in your content curation efforts. To illustrate some best practices for working with these options, let’s take a few recent articles from BloombergBusinessweek and Social Media Examiner and see how they might be successfully curated using six different approaches....
Jeff Domansky's insight:
Very solid curation advice, in particular, the importance of adding your own voice to build authority.
Guillaume Decugis offers a valuable perspective on curation, the impact of Google algorithm changes on SEO and side references of course to Matt Cutts. In a phrase: "Add value!"
Anytime Matt speaks about SEO we should listen. In this video he specifically discusses SEO and content creation. He recommends a separate website page for old blog posts. I assume Google can identify the old content as separate and, therefore, acceptable rather than someone trying to game the system by throwing up a bunch of old or curated content in hopes of improve search engine results on the back of other people's content.
"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.
“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.
Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:
- whether because your audience will find you first on social networks
- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).
The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
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The role of curation seems to be growing within social media channels as well as traditional media. This is recommended reading for marketers and content producers. 9/10