Trapit launched its new publisher suite today, the startup’s first business-to-business product that lets publishers and brands create personalized, more engaging reading experiences. “The web is generating more content per day than ever before,” said founder Hank Nothhaft Jr. in an interview with VentureBeat. “There are plenty of web aggregators and distribution networks, but as far as I am concerned, these are one-trick ponies. They are not solving problems as far as publishers are concerned. We use artificial intelligence to create branded personalized content experiences for audiences; it’s like machine-assisted editorial, and the impact on engagement is tremendous.”...
Scooped by Jeff Domansky |
Laura Brown's comment,
April 4, 2013 12:47 PM
I was using Trapit for awhile. I like the feeds by topic. But, once you get into your feed you realize you can't get out of it. When you open a link it is in the Trapit frame. It became annoying to try to force the link to open in a new window so I could link to it (without the Trapit secondary link).
Jeff Domansky's comment,
April 4, 2013 2:18 PM
Agree with your comment Laura, though I liked the content it was sourcing. A little deeper than other tools.
Sign up to comment