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How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify

How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify | Public Relations & Social Marketing Insight | Scoop.it
From www.shopify.com - July 30, 2014 12:05 AM

Email is one of the best channels at your disposal for marketing your online store. Emails drive traffic, supplement your content marketing, and outperform both Twitter and Facebook for generating sales.


This post is about one of the most important types of emails that you can send out: the “Welcome.” They’re the types of emails you get usually when you submit your email address to an online store....


That’s why you should make your welcome emails great. To make it easy for you, we've put together 13 examples of amazing welcome emails (including their subject lines), as well as three templates that you can steal, and finally the apps you can deploy to make your emails the best that they can be....

Jeff Domansky's insight:

Email lessons and great examples.

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Where to position key messages in your email marketing campaigns - Campaign Monitor

Where to position key messages in your email marketing campaigns - Campaign Monitor | Public Relations & Social Marketing Insight | Scoop.it
From www.campaignmonitor.com - July 11, 2014 1:20 AM

Correct positioning of your key messages in your email marketing campaigns can help them get noticed and remembered. But what's the correct position?


Have you ever jotted down your grocery list and driven to the store only to realize you’ve forgotten it? Have you then tried to recall the items on your list? Chances are, you remembered the first items on the list, the last items on the list, or a combination of the two.


What you forgot, on the other hand, were the items in the middle. This is due to the serial position effect.


To summarize, the study found that when you are presented with a piece of content, in this case a list of words, you are more likely to remember the first words (the primary effect) and last words (the recency effect)....

Jeff Domansky's insight:

Here's some really valuable research on where to place messages inside your email marketing campaigns for best results. Recommended reading for marketers.

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idweaver's curator insight, July 11, 2014 5:32 AM

Où placer les messages clés de vos campagnes lors de la composition de vos emails. A lire absolument !
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How to Understand Consumer Email Behavior. A must Read.

How to Understand Consumer Email Behavior. A must Read. | Public Relations & Social Marketing Insight | Scoop.it
From www.thesmartmkter.info - July 23, 2014 10:40 AM

Since Email is still and probably will be for some time, the most powerful way to reach our customer base, doesn't it make sense to understand how to use this medium to its fullest potential?


Late last week Michael Essany and his team of researchers reached out with results from a new survey of 1,000 U.S. internet users on email behavior.


The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere....

Jeff Domansky's insight:

Marketers will benefit from this research study, the importance of mobile and insight into how users read email.

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800+ Free Email Marketing Templates To Use For Your Business | UpCity

800+ Free Email Marketing Templates To Use For Your Business | UpCity | Public Relations & Social Marketing Insight | Scoop.it
From upcity.com - May 6, 2014 11:18 PM

Ready to kick off your email marketing campaign? After our list of 25 free (or cheap) email marketing web apps on Tuesday, you should be ready to roll! But wait—you need a kick-a&$ template first. Most email applications let you choose from one of their available templates or add your own custom code. If you’re leaning towards the code-your-own route but aren’t quite sure where to start, a ready-made but customizable template is the perfect jumping off point.


Of course, many of those rocking email marketing applications we told you about the other day offer free templates for their customers to use. But you might choose to look around if you don’t quite find what you’re looking for. Here are a 10 impressive resources offering up some fancy email designs (more than 800 templates combined!) for your use—in any email application....

Jeff Domansky's insight:

It's a content marketing motherlode from UpCity. 

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