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Scoop.it!
Explainer videos should be 30-90 seconds in length which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting yours, just examine the work of others. You’re bound to find something that resonates with you as a good example for brainstorming your own....
Jeff Domansky's insight:
Great lessons and inspiration for creating your own effective explainer videos. 
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Explainer videos are a great tool if you run a website. Think about adding an explainer video on you homepage above the fold
Absolutely a must watch! These 20 examples of explainers video has a wide range of examples and content thus providing many perspectives and inteersting ideas about what to include and what to leave out.