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So last night, minutes after the Boston Red Sox had handily defeated the St. Louis Cardinals, my husband went on Facebook, and saw a status update from our son – the kid whose profile picture is of him sitting on a couch (in real life!) with World Series MVP David Ortiz. And it proclaimed, “2013 WORLD CHAMPION BOSTON RED SOX!!!!!!!!!!!!!!!!!!!!.”
My husband then turned to me and asked the central question concerning modern-day Facebook usage: “Should I ‘Like’ it?”
I advised him not to. Nothing spoils a teenager’s World Series ecstasy faster than a father “Liking” his post about it. And that, friends – Facebook or not – helps explain why Facebook stock rode highs and lows yesterday upon release of its third quarter earnings.
Great counterpoint view of Facebook, its users and its utility for social marketing.