Public Relations & Social Marketing Insight
443.6K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

5 Amazing Interactive Content Examples from B2B Brands

5 Amazing Interactive Content Examples from B2B Brands | Public Relations & Social Marketing Insight | Scoop.it
From marketeer.kapost.com - March 4, 2016 10:49 PM

For demand generation, value is a participatory process. Potential customers want to touch, feel, and test-drive things “on demand” while they continue to shop, compare, and research.

Because of this, interactive content (think calculators, assessments, polls, and trivia) is a perfect “taster” to whet the palate of a potential customer. This type of content can stand alone or act as part of a bigger, long-lasting conversation with customers as they move from lead to qualified prospect.

Now it’s time to turn your industry knowledge into interactive content that’s not only engaging, but also all about helping the customer enter the buyer’s journey with confidence. Here are five interactive content examples that have hit the sweet spot between encouraging customer engagement and improving customer satisfaction from the first click....

Jeff Domansky's insight:

Five ways to make your content more interactive.

more...
bidoigtdiver's comment, March 4, 2016 10:56 PM
Nice
Darlene Tate's curator insight, March 7, 2016 11:02 AM

Five ways to make your content more interactive.
Big Field Digital's curator insight, March 8, 2016 7:59 AM

Five ways to make your content more interactive.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Three ways to boost customer engagement by thinking like a game designer

Three ways to boost customer engagement by thinking like a game designer | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - April 24, 2014 3:25 PM

Gamification is an effective way for marketers to create fun and engaging experiences for consumers.


While game design is certainly a highly technical skill, marketers do not need to be game designers to create customer-facing campaigns that are engaging and impactful.


Instead, by simply thinking like a game designer, marketers can implement strategies that create well-designed, game-like experiences that motivate consumer behavior.


Here are three ways that marketers can think like game designers when implementing campaigns.

Jeff Domansky's insight:

Get your game on marketers especially if your target is millennials.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How we gathered 2.7K emails & 6.2K page views in 72 hrs spending only $150

How we gathered 2.7K emails & 6.2K page views in 72 hrs spending only $150 | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - April 22, 2015 9:48 AM

All the tests we ran led us to new findings and helped give slight incremental increases in traffic & conversions, but still none delivered what we were looking for.Then came the test...


Out of all of the experiments we had run, none came close to the success of the “Parenting Test” we setup recently....

Jeff Domansky's insight:

Content started out as king and was overthrown by Context. Will Experiential Content with Context be the one to rule the kingdom? Great case study 9 / 10

more...
Miguel Damiani's curator insight, April 22, 2015 10:40 AM

Si estás desesperado por conseguir audiencia, tal vez este sea el modo o por lo menos aquí podrías encontrar algunas pistas
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

100 Great Game Based Learning and Gamification Resources | knowledge guru

100 Great Game Based Learning and Gamification Resources | knowledge guru | Public Relations & Social Marketing Insight | Scoop.it
From www.theknowledgeguru.com - February 20, 2014 6:08 PM

By Steve Boller

 

"Lots people want to get started with game based learning, gamification and serious games in their training. We’ve been curating game related content for over a year and a half while conducting our own research and case studies. Here are 100 articles related to games and learning. Some of them are research-based, while others just offer an interesting perspective to spark discussion. Take what you need and share this with a colleague."

Jeff Domansky's insight:

Great resource for gamification ideas, background and tips.  H/T to Giuseppe Mauriello and Jim Lerman.

more...
aanve's curator insight, February 20, 2014 9:51 PM

www.aanve.com

 
Debra Walker's curator insight, March 11, 2014 4:47 PM

I have recently been working with organizations on how the introduction of gamification into their training and development strategy plans for employee skill development.  The interesting thing as well is the application of the concepts to both hard and soft skills, that allow for returning to the results in the future as well as updating of skills as the individual progresses.   
Valeria&Giorgia's curator insight, March 13, 2014 8:43 AM

Ci sono moltissimi games finalizzati all'apprendimento, da quelli che stimolano la discussione, a quelli basati sulla ricerca.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn