Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Landing Page Copywriting Secrets the Pros Never Share

Landing Page Copywriting Secrets the Pros Never Share | Public Relations & Social Marketing Insight | Scoop.it

If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert?


Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever.


So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....

Jeff Domansky's insight:

Planning to build a landing page? Here's how to do it right with tips from four of the best. Recommended reading. 9/10

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4 Tools to Drive Conversions From Your Social Traffic

4 Tools to Drive Conversions From Your Social Traffic | Public Relations & Social Marketing Insight | Scoop.it
Companies that generate more than 1,000 Facebook likes also receive nearly 1,400 website visits a day. What do you do with all of this traffic, and how can you turn it into actual conversions?Tools like Commerce Sciences, Toonimo, SocialBro and Crowdbooster will help you get the job done and make sure your marketing efforts aren’t falling short....
Jeff Domansky's insight:
Do you want to increase your conversion rate? Here are four tools to help you optimize social traffic conversions.
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Inbound Marketing Yields Positive ROI (and We Can Prove It) | RUNNER

Inbound Marketing Yields Positive ROI (and We Can Prove It) | RUNNER | Public Relations & Social Marketing Insight | Scoop.it

The writing is on the wall. Inbound marketing is the way to go.


But how do we know this is the case? For someone who hasn’t seen inbound marketing tactics in action, there is plenty of reason to be skeptical. By understanding inbound marketing’s effect on Return On Investment (ROI), we can see just how powerful an impact it has on the bottom line....

Jeff Domansky's insight:

Inbound Marketing yields provable, positive return on investment (ROI) by nurturing customers throughout the Buyer's Journey, not just pushing the hard sell.

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