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Supply is way up, and demand is relatively flat. The increased competition means understanding how your prospective buyers research and buy is even more critical. I’ve spent the last year studying the changes in prospect behavior, and I’ve come to the conclusion that we’re looking at another revolution -- which heralds the second act of inbound marketing. Here’s what that means for you, your prospects, your business, and your 2017 marketing plan.... 
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What is the purpose of blogging? If you ask this question to someone who prescribes to the inbound marketing methodology versus someone who doesn’t, you’ll get very different answers. Here are the types of responses I would expect: The Non-Inbounder: To write about our industry, get web views, and build SEO. The Inbounder: To establish industry expertise, build brand awareness, increase SEO, and promote content to drive traffic back to our site, get conversions, and fill up our pipeline to continue marketing to prospects. Pretty different, right? While one has a very basic understanding of the importance of blogging, the other knows how to harness the power of blogging and incorporate it with other marketing efforts. Here are some things a blog built on the inbound marketing methodology will have that others may overlook....
Jeff Domansky's insight:
What's your inbound marketing methodology? Learn more.
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Inbound Marketing is drawing people in and attracting them to your website or brand with content driven information. There has been a fundamental shift in the way people seek out information and people are now searching online. Customers no longer wait for a phone call to obtain information about a product or service they might be interested in. Content sharing, creative marketing and social media are now dominating buying habits. Inbound Marketing demands that instead of interrupting what people consume, we need to be what they want to consume, which is one of the many mission statements of Inbound Marketing. This is “human friendly” marketing and it's marketing humans love. Pointing out ideas to people who particularly want to hear them is what Inbound is all about. Set goals to find out about what your searchers are interested in and create material specifically for your buyer persona (ideal customer)....
Jeff Domansky's insight:
Inbound marketing can be fueled by content. Here are the basics.
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There are too many WWWs, too many work-in-progress websites, too many places to get lost. Building an eye-candy landing page is a must if you aim to keep your prospective users interested and start a meaningful dialogue. Starting from here, you need to make sure you go straight to the point and use the best tools for your business purposes. For example, one is Qards, a robust WordPress visual editor crafted by Designmodo. It is intuitive and easy to use, and you can create a landing page in minutes....
Jeff Domansky's insight:
Qards is an excellent tool for designing fast landing pages. Check it out and try these valuable tips.
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There’s an assumption that traffic will just naturally convert to leads, but that isn’t always the case.
Jeff Domansky's insight:
Dave Schneider shares really useful business building and lead generation tips.
Saleoid's curator insight,
May 1, 2015 12:20 AM
To generate is the most challenging task for the marketers. Here check 13 ways to generate more leads for your online business.
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Content marketing is often the focus of an inbound marketing strategy, but there’s more to it than that. A good corporate website is a crucial foundation for this type of marketing. Good inbound marketing websites rely on a careful combination of these five must-have characteristics:...
Jeff Domansky's insight:
Sarah Greesonbach shares five key inbound marketing strategies.
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What would you learn if you sent 125 million emails in a year? Digital Marketer did just that and we’ve learned a thing or two about what works in the process. We’ve crunched the numbers and are giving you our 101 best subject lines, plus a subject line trick guaranteed to increase your click through rate!...
Jeff Domansky's insight:
Get Digital Marketer's free PDF download of 101 best email subject lines and a subject line trick guaranteed to increase your click through rate!
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Engaging your customer has never been harder, or more crucial. I know you know that already, but just in case you are harboring any residual skepticism about the importance of customer engagement, I offer you these facts from the “State of The American Consumer” for 2014, part of an ongoing study of American consumers from 2008 to the present, conducted by Gallup...
Jeff Domansky's insight:
Find out how brands can be successful in this hyper-connected, digital global village. Are you ready to wake up? The future of commerce is right now.
Jeff Domansky's curator insight,
October 25, 2014 10:25 AM
Find out how brands can be successful in this hyper-connected, digital global village. Are you ready to wake up? The future of commerce is right now. 
Social Media Online Marketing's curator insight,
October 27, 2014 6:19 AM
#SocialMediaMonitoring & #SocialMediaAnalytics
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Before we dive into what the audience said, I’ll share my perspective. I believe content marketing is a subset of inbound marketing, but like the Arc Reactor to Iron Man, there is no inbound without content. Content is inbound’s lifeblood. What I think, of course, doesn’t matter at all. Ultimately, it comes down to what marketers think. And it turns out, we all think a lot alike.
Jeff Domansky's insight:
Joe Chernov looks at the fit between content marketing and inbound marketing.
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![Inbound Marketing on a Shoestring Budget [3/5]: Convert » Search Engine People Blog | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/iiarId0RfPEHdrdJ1Hwr3Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Now that we have increased the volume of visitors to the site it is time to start converting them. The majority of these conversions will fall into the top and middle of the sales funnel. We convert them with these 4 components....
Jeff Domansky's insight:
Good advice to help you get more conversions from your inbound traffic.
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From
moz
It's no secret that 2014 holds several promising opportunities for inbound marketers. The industry is projected to see a lot of continued growth aided by increased budgets for the year. Earlier this year, Cyrus wrote a post announcing the Moz Industry survey results. According to that survey, there seem to be a few slight shifts in demand for certain marketing activities, which ultimately has an effect on where marketers are allocating most of their time. Though some of the data in this post includes data from the Industry survey, most of what you will find is a collection of information from 12 other sources. For more granular details, you can dive into the Slideshare embed at the end of the post. Let's dig in! Marketers reported that demand for content creation increased by 70.94% in 2013, falling in line with most projections from early 2013. This trend is also expected to continue throughout 2014. Analytics was the second highest in demand, with an increase of 64.46%....
Jeff Domansky's insight:
Useful overview of inbound marketing trends and opportunities.
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How to you generate more marketing qualified leads? Why, you run an inbound marketing funnel-focused campaign! Here's how to get started.The purpose of this article will be to outline a campaign process you can use to generate a marketing qualified lead. This includes a website visitor clicking on a call to action, downloading an information qualifying offer from a landing page, email nurturing and downloading a marketing qualifying offer.Today I’d like to teach you about how a campaign works, and give you a scenario that you can adapt and reuse in your own inbound marketing strategy. But, we need to first speak a little bit about your sales funnel....
Jeff Domansky's insight:
These inbound marketing tips should help you get more focused on creating a valuable sales funnel from your content marketing program.
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The reality is that inbound marketing results don't happen overnight. However, this type of marketing can get you greater return on your investment over time. ...Inbound marketing focuses on helping companies establish themselves as thought leaders in their industry by providing valuable content like blogs,ebooks, and infographics. It focuses on educating prospects and guiding them through the buyer journey. It's helpful and not self promotional (too much!). The cool thing is that as long as your content is relevant and valuable to your target audience, prospects begin to get to know you. They start to trust you. So, when they're ready to move into the latter stages of the buyer journey, you're the first place they go. Bingo bango! Qualified lead....
Jeff Domansky's insight:
Krista Moon makes a strong case for inbound marketing.
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Inbound marketing utilizes that permission-based approach, reaching people organically through SEO, blogs, and social media. Instead of interrupting consumers with cold calling and ads, inbound marketing leverages captivating content that solves a real problem for your target market, ultimately guiding potential customers directly to your website where you can pull them into your sales process. And it really works. Inbound marketing delivers 54 percent more leads than traditional marketing at much lower costs. So how can your small business tap into inbound marketing to capture and convert more customers without spending more money? Here are four things you should do to make inbound marketing work for you:...
Jeff Domansky's insight:
Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.
Claudia Pinto Basto's curator insight,
March 31, 2016 3:59 AM
Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process. 
Jasper Molina's curator insight,
April 1, 2016 3:42 AM
Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process. 
Christophe de Pierpont's curator insight,
April 4, 2016 9:58 AM
Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.
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The psychology of selling hasn’t changed – it is embedded in human behavior and our habits. We buy stuff because it relieves a pain in our life, it appeals to our sense of belonging and it makes us excited. We make that final purchase decisionbecause for some reason we can’t wait any more – it is an urgent and important matter that needs to be attended to right away. These elements of human behavior contribute to the verbal and visual make up of our websites. Another layer has been added to these traditionalconcepts, however, based on findings of neuroscience and the fact that selling is nolonger face-to-face. It relies, instead, on stimulationof the viewers senses and the parts of the brainthat are activated. Effective calls-to-action (CTA’s) will combine both traditional selling strategies and the information that neuroscience provides. So let’s take a look at 5 practical ways that psychology and selling combine to increase conversions on your website.... ..
Jeff Domansky's insight:
In this post, discover 5 practical ways that psychology and selling combine to increase conversions on your website.
seniordatingsite's curator insight,
September 18, 2015 10:09 AM
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From
unbounce
If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert? Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever. So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....
Jeff Domansky's insight:
Planning to build a landing page? Here's how to do it right with tips from four of the best. Recommended reading. 9/10
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The writing is on the wall. Inbound marketing is the way to go. But how do we know this is the case? For someone who hasn’t seen inbound marketing tactics in action, there is plenty of reason to be skeptical. By understanding inbound marketing’s effect on Return On Investment (ROI), we can see just how powerful an impact it has on the bottom line....
Jeff Domansky's insight:
Inbound Marketing yields provable, positive return on investment (ROI) by nurturing customers throughout the Buyer's Journey, not just pushing the hard sell.
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Companies that generate more than 1,000 Facebook likes also receive nearly 1,400 website visits a day. What do you do with all of this traffic, and how can you turn it into actual conversions?Tools like Commerce Sciences, Toonimo, SocialBro and Crowdbooster will help you get the job done and make sure your marketing efforts aren’t falling short....
Jeff Domansky's insight:
Do you want to increase your conversion rate? Here are four tools to help you optimize social traffic conversions.
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Writing web content with the funnel in mind increases leads and sales. Web content supports the lead generation funnel in many ways. Some content builds awareness, pulling your audience in toward you. Other writing compels your audience to act, building trust. Specific content affects specific parts of the funnel. So as a web content writer, you can write content to strengthen different parts of the funnel....
Jeff Domansky's insight:
Barry Feldman says find the weak spots in your marketing funnel and strengthen them for better inbound marketing results.
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... It’s so easy to forget where we were 11 months ago as a company. Inbound marketing with HubSpot has completely transformed the way we do business and how we create new customer relationships. In fact, this exercise of reporting has been good for me, because I quickly forget how things used to be. The results, reports, and data are awfully compelling....
Jeff Domansky's insight:
Here is one small agency's social media success story: "It's been almost a year since we kicked off our HubSpot experiment, and it's been a wild ride! Here's what we've learned over the past 11 months."
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We all know it, blogging drives traffic to your website and is a source of lead generation. In fact, 79% of companies that have a blog report a positive ROI for inbound marketing this year. The truth is, much of the content we read online every day is from a blog, making it one of the most viable sources of lead generation.
Jeff Domansky's insight:
Mike Klevorn shares five key components of a blog post that will capture leads successfully.
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On average, inbound leads cost 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements. Inbound marketing is not a channel, tactic or technology; it is a methodology. With inbound, brands attract, convert, close and delight visitors, leads and customers through a variety of channels including social media, email, blogging, search engine optimization and more. Don’t believe me? Let’s dive into some facts and statistics behind inbound marketing....
Jeff Domansky's insight:
Hubspot shares 11 key things you need to know about Inbound.
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All the data you need for determining the potential cost of inbound marketing. The average cost for one outbound marketing lead is around $332 compared to the significantly lower $134 cost of an inbound lead.v That’s more than double the cost.Aside from being more cost efficient, Inbound Marketing also proved to be more effective in generating leads in 2013 according to the State of Inbound Marketing Report published by HubSpot. (See chart)
Jeff Domansky's insight:
Inbound rocks!
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Learn the elements your homepage should have to ensure it's optimized for lead generation. Run your current homepage through this quick 8-question assessment: 1. Does it have a clear, compelling statement that addresses your target audience's pains as a headline on the homepage? 2. Does it have an empathetic photo so people can connect with your company? 3. Do you articulate your differentiation right there on the homepage? 4. Is there validation to back up your story on your homepage? 5. Do you provide a variety of educational content, like reports, videos, webinars, and research? 6. Does your site deliver a personal experience? 7. Can your site be shared via social networks quickly and easily? 8. Does it work just as well on tablets and smartphones? If you answered “no” to even one of these questions, you might want to make some changes to your homepage. Here are 8 upgrades you should consider to optimize your homepage for better lead generation....
Jeff Domansky's insight:
8 practical ways to give your home page an inbound marketing tune up.
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As storytelling becomes more and more part of marketing, another trend has come into focus: Brands are becoming more visual. ... It underscores a point we made in Content Rules about the opportunity of e-books (quoting Jonathan Kranz): "What’s the difference between an e-book and a white paper? A white paper is a guy in a grey flannel suit: a man of stature who wants to establish authority by demonstrating what he knows in a formal manner. The e-book, meanwhile, is the colleague in a Hawaiian shirt who sits next to you at the bar, eager to share insights hard won through experience"....
Jeff Domansky's insight:
Ann Handley shares good case study in visual business storytelling.
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The inbound marketing playbook of 2016 is drastically different than it was in 2006. It's time for the second act of inbound marketing.