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Scoop.it!
Engaging your customer has never been harder, or more crucial. I know you know that already, but just in case you are harboring any residual skepticism about the importance of customer engagement, I offer you these facts from the “State of The American Consumer” for 2014, part of an ongoing study of American consumers from 2008 to the present, conducted by Gallup...
Jeff Domansky's insight:
Find out how brands can be successful in this hyper-connected, digital global village. Are you ready to wake up? The future of commerce is right now. 
Scoop.it!
![Inbound Marketing on a Shoestring Budget [3/5]: Convert » Search Engine People Blog | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/iiarId0RfPEHdrdJ1Hwr3Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Now that we have increased the volume of visitors to the site it is time to start converting them. The majority of these conversions will fall into the top and middle of the sales funnel. We convert them with these 4 components....
Jeff Domansky's insight:
Good advice to help you get more conversions from your inbound traffic.
Scoop.it!
The reality is that inbound marketing results don't happen overnight. However, this type of marketing can get you greater return on your investment over time. ...Inbound marketing focuses on helping companies establish themselves as thought leaders in their industry by providing valuable content like blogs,ebooks, and infographics. It focuses on educating prospects and guiding them through the buyer journey. It's helpful and not self promotional (too much!). The cool thing is that as long as your content is relevant and valuable to your target audience, prospects begin to get to know you. They start to trust you. So, when they're ready to move into the latter stages of the buyer journey, you're the first place they go. Bingo bango! Qualified lead....
Jeff Domansky's insight:
Krista Moon makes a strong case for inbound marketing.
Scoop.it!
B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in the marketplace. However, with content marketing, it’s possible to make a significant impact against specific metrics in a short period of time. Here’s a plan that’s achievable for any content marketer or entrepreneur at a B2B firm. If you’re strategic, you can plan, develop, launch, and begin to reap the benefits of a content marketing campaign in as little as sixty days. Ready to learn how? Read on....
Jeff Domansky's insight:
Superb blueprint for a content marketing or inbound marketing strategy that delivers results in 60 days. Recommended reading. 9/10
debbieleven's curator insight,
November 4, 2013 9:39 AM
A very useful piece to get you to focus on content strategy - well worth a read. 
Emilie Faffe's curator insight,
November 11, 2013 2:05 PM
Une étude de cas très intéressante en anglais. 60 jours pour définir et analyser les retombées d'une stratégie de "content marketing" en B to B.
Les 3 premiers jours : on définit les objectifs On travaille ses mots clés, les principaux et la longue traine. Un composant important de l'inbound marketing est le SEO. L'article propose ici un guide étape par étape (en anglais), de la publication sur le blog au guest blogging. On mesure les retombées qualitatives et quantitatives tout au long de la campagne, on identifie les axes d'amélioration et on répéte le process. |
Scoop.it!
We all know it, blogging drives traffic to your website and is a source of lead generation. In fact, 79% of companies that have a blog report a positive ROI for inbound marketing this year. The truth is, much of the content we read online every day is from a blog, making it one of the most viable sources of lead generation.
Jeff Domansky's insight:
Mike Klevorn shares five key components of a blog post that will capture leads successfully.
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From
moz
It's no secret that 2014 holds several promising opportunities for inbound marketers. The industry is projected to see a lot of continued growth aided by increased budgets for the year. Earlier this year, Cyrus wrote a post announcing the Moz Industry survey results. According to that survey, there seem to be a few slight shifts in demand for certain marketing activities, which ultimately has an effect on where marketers are allocating most of their time. Though some of the data in this post includes data from the Industry survey, most of what you will find is a collection of information from 12 other sources. For more granular details, you can dive into the Slideshare embed at the end of the post. Let's dig in! Marketers reported that demand for content creation increased by 70.94% in 2013, falling in line with most projections from early 2013. This trend is also expected to continue throughout 2014. Analytics was the second highest in demand, with an increase of 64.46%....
Jeff Domansky's insight:
Useful overview of inbound marketing trends and opportunities.
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Here are a hundred and one (yes, 101!) of the top blogs and websites that you should be reading, if you aren’t already. They cover a variety of topics and they are purposely not segregated by topic. Just because you don’t think you may need to read a blog about social media or content doesn’t mean you shouldn’t be looking at it. So get to it....
Jeff Domansky's insight:
Great list of 101 inbound marketing blogs, and growing, from Jasmine Henry.
Geary Morales's curator insight,
November 6, 2013 4:14 PM
Inbound Marketing? Why work harder trying to appeal to potential clients through outbound marketing...
when you can strategize to compel your target markets to not only proactively reach out to you, but also do it with a sense of urgency! 
Nathalie Prinet-Houairi's curator insight,
January 16, 2014 12:24 PM
Scan thru to select the few based on your direct interests. Otherwise overwhelming for my taste |
Find out how brands can be successful in this hyper-connected, digital global village. Are you ready to wake up? The future of commerce is right now.
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