Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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11 Ways To Engage Influencers Before Asking For Something

11 Ways To Engage Influencers Before Asking For Something | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - April 28, 2016 11:09 PM
Now to be honest, sometimes the resources they send are great, and from time to time I’ll even link to them.

But what would go SO much better would be if someone offered me something, anything related to what I’m working on.

So, in light of this movement towards depersonalization, I’m going to pitch you all on how you can engage with people BEFORE demanding something from them, as well as give you some ideas for what you can offer in that outreach email.

Here are 11 ways to build a relationship before asking for something in return.
Jeff Domansky's insight:

Dave Schneider shares smart influencer marketing tips.

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How to Promote with Brand Ambassadors Using Visual Content Marketing

How to Promote with Brand Ambassadors Using Visual Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - August 28, 2015 2:35 AM

When you need an authentic promotional boost, you need to recognize and leverage your brand ambassadors. This can be done with visual contentmarketing that includes incentives, tools and technology that can multiply your brand awareness.


People like to buy from peopleIn the past, businesses have enlisted logos, symbols, key colours and slogans to build their brand awareness. However, with the instant gratification demands of Gen Y and the “always on” expectations of Gen Z, there is so much more to successful brand marketing than a catchy jingle....

Jeff Domansky's insight:

Brand ambassadors are customer advocates and fans who talk about your brand with passion. Here are 3 ways to tap into that with visual content marketing.

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donhornsby's curator insight, August 28, 2015 8:02 AM

The media landscape has changed and there is a huge opportunity to grasp. With the right tools and technology, you can empower your consumers to not just speak about but become the voice of your brand.
Pardeep Kaushal's comment, August 31, 2015 5:36 AM
Thanks!!
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How to Benefit from the LinkedIn Publishing Platform |

How to Benefit from the LinkedIn Publishing Platform | | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - March 18, 2014 10:25 AM

Did you know you can publish your articles on the LinkedIn publishing platform?


Do you want to build more authority in your niche?


LinkedIn is opening up its publishing platform to all 277 million+ members!


In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence....

Jeff Domansky's insight:

The LinkedIn Publishing Platform can help build your influence using Stephanie Sammon's tips.

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wanderingsalsero's curator insight, March 18, 2014 8:10 PM

I've heard about this recently but had not read about it until I saw this one.  I blog a log anyway so I suppose it just makes sense to start putting it on LI.
aanve's curator insight, March 19, 2014 3:35 AM

www.aanve.com

 
Chris Agro's curator insight, March 19, 2014 10:03 AM

More great insights on how to take advantage of LinkedIn for business can be found here: -Chris Agro (@agrotising) 

http://linkedintobusiness.com/linkedin-checklists/
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Here's a Quick Way to Find (and Follow) Top Influencers on Twitter

Here's a Quick Way to Find (and Follow) Top Influencers on Twitter | Public Relations & Social Marketing Insight | Scoop.it
From www.postplanner.com - January 27, 2014 1:24 AM

Want a quick & easy way to connect with influential people on Twitter? This blog shows you 2 easy ways to find top influencers on Twitter.

Jeff Domansky's insight:

Just the basics on finding Twitter influencers from @askAaroLee.

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Jeff Domansky's curator insight, January 27, 2014 1:47 AM

Nice 'n Easy Twitter tips.
John M. Lee's curator insight, January 27, 2014 2:37 PM

Great tips here
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Neil Patel’s Simple Advice on How to be Influential & Outstanding

Neil Patel’s Simple Advice on How to be Influential & Outstanding | Public Relations & Social Marketing Insight | Scoop.it
From piktochart.com - December 6, 2015 1:51 AM

These days, there are plenty of so-called influencers roaming the web trying to get their voices heard, but nine out of 10 of them have little substance and even less to offer.


Most resort to repackaging the advice of others, and end up adding to the noise instead of becoming the signal.


When Neil was starting out, he didn’t aspire to become an influencer. Instead, he worked day and night to find solutions to the problems that he and his colleagues were facing....

Jeff Domansky's insight:

Neil Patel shares what he has learned building and advising startups and corporations alike over the last decade

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Content for Leads: How to Create Content That Spreads and Fills the Funnel |

Content for Leads: How to Create Content That Spreads and Fills the Funnel | | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - April 3, 2015 8:55 PM

In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He’s the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. Jason is also an excellent photographer specializing in rock bands.

Jason focuses on creating sharable content that also generates leads.

You’ll discover how content ties into influencer relationships and how to leverage it....

Jeff Domansky's insight:

Here's how to create shareable content and use it to reach out to influencers for better content marketing results.

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Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople

Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - March 8, 2014 10:54 AM

Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which isn’t surprising given the fact that his spokesperson relationship with JELL-O lasted nearly thirty years.


For some companies, it’s far more valuable to hire an affordable spokesperson with a track record of good ROI. Someone with a built-in community, social reach, and real world expertise in brand collaboration.


That’s where online publishers come in. It may seem far-fetched that a blogger has the potential to wield as much influence as, say, Bill Cosby — but the fact is, times have changed. When it comes to influencing purchasing decisions, celebrities simply don’t hold the sway they used to.


And bloggers — independent website publishers — are powerful influencers. Here’s a case study from an Altimeter Group research presentation that covers an enterprise technology company’s campaign...

Jeff Domansky's insight:

The bottom line? Consumers trust bloggers more than celebrities. And they provide a better ROI.

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10 Ways to Get More Business Through LinkedIn - SiteProNews

10 Ways to Get More Business Through LinkedIn - SiteProNews | Public Relations & Social Marketing Insight | Scoop.it
From www.sitepronews.com - October 27, 2013 3:27 AM

I can tell you that LinkedIn is indeed a very strong promotional tool that when used properly can be a great source of free marketing for your business.


Like anything else in life, getting the results you want takes some time and commitment, so don’t expect too much too quickly. Once you get a better understanding of how LinkedIn works, it will help expose your company to a whole new audience not available anywhere else.On that note here are 10 important tips to remember that will help generate more interest for your business on LinkedIn...

Jeff Domansky's insight:

Basic but useful LinkedIn tips.

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Ali Anani's curator insight, October 28, 2013 1:19 AM

Don't procrstinate on using LinkedIn for promoting your business. 
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