Public Relations & Social Marketing Insight

Digital magazine publishing is increasingly within reach for all kinds of content creators — big, small, non-profit, for profit. As another way to reuse existing content and reach audiences, digital magazines might especially appeal to non-profit and public media news organizations.

At least two such organizations — ProPublica and Oregon Public Broadcasting — have launched free digital iPad magazines to showcase their reporting. The magazines are a low-cost way to gain exposure for their work because they repurpose existing digital content into a new storytelling medium. These organizations’ creative use of digital magazines shows how versatile digital magazines are, and early reactions to the publications suggest the experiments may be a success....