Public Relations & Social Marketing Insight

Do a Google search for “landing page templates” and you’ll find upwards of 2.5 million results at your fingertips. But effectively optimizing your website involves far more than plugging in a pre-fab template. The fact is, in many cases you can make bigger gains in conversion by optimizing your site’s content, copy and headlines.

Fortunately, there are some great tools that can help you get started on this critical aspect of your digital marketing effort....

If the success of your content marketing strategy is in any way dependent on your search engine optimization and search engine rankings, explore these 8 tools and tactics for tracking your keywords...

It would be easy to shrug our shoulders and dismiss them as annoying gremlins that mysteriously move from one spot to the next. But the reality is that rankings are based on sophisticated — and often proprietary technologies — and will therefore vary among the search engine results pages (SERPs) of different search tools. Geography (influenced by IP addresses) and personalization (including anonymous cookies that track browsing history) will also continue to make an impact.

Take heart: If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore. Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy: