Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Use Social Listening to Improve Your Landing Pages

How to Use Social Listening to Improve Your Landing Pages | Public Relations & Social Marketing Insight | Scoop.it

A successful landing page is a combination of many different factors. Colors, copywriting, layout, and the quality of your traffic all play a role in how well your landing page converts. You can, and should, implement proven copywriting tactics, psychological principles, and other well-known techniques to boost your chances of convincing visitors to take action.


There are also a few lesser-known persuasive elements worth adding to your landing page. They’re powerful, and they’re hiding in a place that few people think to look: Social media.


The magic of social listeningSocial listening is all about using social media to learn more about your audience. You’re “listening” to the conversations going on about your brand and industry on social media, and turning them into actionable steps that improve your marketing efforts....

Jeff Domansky's insight:

Learn how to use social listening tools, monitor keywords, and respond to customers on Facebook, Twitter, and Instagram to optimize your landing pages.

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50 Examples of Brilliant Homepage Designs | How to Design Great Websites

50 Examples of Brilliant Homepage Designs | How to Design Great Websites | Public Relations & Social Marketing Insight | Scoop.it
Not everyone has a brilliant homepage design. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. Despite mom's best advice, unfortunately, a lot of people still judge a book by its cover.

Don’t let that happen. Flip through these 50 brilliant homepage designs to inspire your own homepage design strategy.
Jeff Domansky's insight:

This is a really creative and useful resource for more effective landing pages. Recommended reading. Free download with email.

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What Is a Good Landing Page Conversion Rate?

What Is a Good Landing Page Conversion Rate? | Public Relations & Social Marketing Insight | Scoop.it

I recently came across a quote during one of my Pinterest-binges that lends itself really well to this situation:"Why settle for average when amazing is attainable?"


So while somewhere around 2% is often considered a healthy conversion rate, the businesses that are really going to stand out are the ones that refuse to settle. To help inspire your business to rise up, we've put together some tips aimed at turning a good conversion rate into a great conversion rate....

Jeff Domansky's insight:

Useful tips aimed at turning a good conversion rate into a great conversion rate.

Marco Favero's curator insight, March 3, 2015 3:44 AM

aggiungi la tua intuizione ...

Don Sturgill's curator insight, March 9, 2015 2:05 AM

Well ... it depends. But you do have considerable control over results.

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30 Call-to-Action Examples You Can't Help But Click

30 Call-to-Action Examples You Can't Help But Click | Public Relations & Social Marketing Insight | Scoop.it

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. 

Download our full collection of 101 call-to-action examples here for even more CTA ideas.

To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page....

Jeff Domansky's insight:

Lots to learn from these 30 call to action examples.

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How to Create a Beautiful Landing Page Fast

How to Create a Beautiful Landing Page Fast | Public Relations & Social Marketing Insight | Scoop.it

There are too many WWWs, too many work-in-progress websites, too many places to get lost. Building an eye-candy landing page is a must if you aim to keep your prospective users interested and start a meaningful dialogue.


Starting from here, you need to make sure you go straight to the point and use the best tools for your business purposes. For example, one is Qards, a robust WordPress visual editor crafted by Designmodo. It is intuitive and easy to use, and you can create a landing page in minutes....

Jeff Domansky's insight:

Qards is an excellent tool for designing fast landing pages. Check it out and try these valuable tips.

Luis Cano's curator insight, May 20, 2015 3:26 PM

Creating beautiful landing pages in minutes ...