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A successful landing page is a combination of many different factors. Colors, copywriting, layout, and the quality of your traffic all play a role in how well your landing page converts. You can, and should, implement proven copywriting tactics, psychological principles, and other well-known techniques to boost your chances of convincing visitors to take action. There are also a few lesser-known persuasive elements worth adding to your landing page. They’re powerful, and they’re hiding in a place that few people think to look: Social media. The magic of social listeningSocial listening is all about using social media to learn more about your audience. You’re “listening” to the conversations going on about your brand and industry on social media, and turning them into actionable steps that improve your marketing efforts....
You asked and we answered! Learn the top 15 most FAQ to Instapage customer service, answered by Head of Customer Support, Marius Laza.
On your landing page, those muscles, organs, and electrical signals are replaced by buttons, visuals, copy, and code. They work together to perform one incredibly difficult function: convince the most powerful supercomputer known to man, a.k.a. the human brain, to take action.
Whether it’s to buy, subscribe, or download, when a landing page is “anatomically correct,” it can move its visitors to click a CTA button. Different shapes and colors scream “look here” and “press me,” while headlines capture attention and testimonials build trust.
The anatomy of a landing page isn’t as complex as our own, but to the untrained eye, it’s still difficult to understand. Today we’re going to break it down to help you piece together the puzzle that is a persuasive landing page.
Each week a new member of DigitalMarketer Engage (our 8,000+ Lab member mastermind group) asks a very important question surrounding their landing pages:
Is this page compliant on [enter your preferred ad network]?!
The first bit of advice I give is to stop tailoring different landing pages to different ad networks based on compliance. Pick the strictest one and develop all your pages with that as the baseline.
Not only will this save you time and help you better organize your landing pages, it protects you when less strict networks, e.g., Facebook, decide to change their terms!
Google is hands down the stricter of the ad networks, so I created this 9-point checklist outlining everything your landing page needs to stay in their good graces — along with this nifty download for you to swipe....
If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert?
Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever.
So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....
I recently came across a quote during one of my Pinterest-binges that lends itself really well to this situation:"Why settle for average when amazing is attainable?"
So while somewhere around 2% is often considered a healthy conversion rate, the businesses that are really going to stand out are the ones that refuse to settle. To help inspire your business to rise up, we've put together some tips aimed at turning a good conversion rate into a great conversion rate....
A landing page should be the centerpiece of your online marketing strategy. A landing page is a special webpage used to encourage people to take an action.
Landing pages can be used for almost anything, including selling a new e-book, getting people to sign up for your online course, or just asking people to contact you.
Whether you’re writing blogs, sending newsletters, or just updating your Facebook, you should be directing your readers to your landing page.
Creating a perfect landing page takes a lot of practice and testing, but here are three basic tips to get you started.
There are numerous landing page variations that impact conversion rate. It’s amazing how something as simple as a color change or a different font can result in an avalanche of new conversions.
There are at least three basic features that killer landing pages all have in common. These features have less to do with button size or color, and more to do with the underlying reasons about why people, think, click, act and decide. Conversion optimization is really about how people think. It’s psychology.
And that’s what each of these features is built upon: buyer psychology. Here are the three features of a landing page that compel people to click.
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I've scoured the web for the strategies that have performed best in numerous tests and case studies.
In this article, I’ll show you 14 data-driven techniques to optimize the conversion rates of your landing pages (and how you can implement them).
First, take a look at this infographic on the landing page design best practices to get an idea of what I'm talking about....
Pablo Picasso once said: “Good artists copy; great artists steal.”
There are plenty of lead generation tips on the web to help you create the perfect lead generation landing page. There's even lead generation landing page templates to help you speed up the process. But, how do you know which elements are appropriate for your page and conversion goal?
Today we’re going to help you heed Picasso's advice by critiquing 30 lead generation landing pages from which you can steal great ideas, and eliminate bad ones. But, before we jump in, let's define the term...
In this article, we’re going to take a look at how you can use a landing page to generate customers.
We’ll take a look at what makes a landing page work effectively. But, we’ll also discuss what constitutes a high converting sales funnel.
By the end of this post, you’ll be able to take what you’ve learned and use it to improve the revenues of your own business.
When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.
So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.
I know ... easier said than done.
Still, there's no excuse for you to neglect one of the most important pages on your website -- which also happens to be one of the most commonly overlooked pages. Let's read on to discover some companies with awesome 'About Us' pages and see how you can emulate them on your own website. By the end of this post, showing off how awesome your company is won't seem like such a challenging feat...
There are too many WWWs, too many work-in-progress websites, too many places to get lost. Building an eye-candy landing page is a must if you aim to keep your prospective users interested and start a meaningful dialogue.
Starting from here, you need to make sure you go straight to the point and use the best tools for your business purposes. For example, one is Qards, a robust WordPress visual editor crafted by Designmodo. It is intuitive and easy to use, and you can create a landing page in minutes....
Good landing pages are designed to focus attention towards visitors engaging in one action. A landing page could be designed to convert traffic into sales, gather new enquiries, gain social media followers or email sign-ups....
Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do. More often than not, that leaves them with landing page copy that keeps prospects guessing.
And guessing leads to confusion… which leads to frustration… which usually leads to a bounce.
Not sure if your landing page is riddled with less than straightforward copy? Worried that ambiguity is hurting your conversions? Here are a few common copywriting mistakes to avoid....
Landing Pages for Content Marketing
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Learn how to use social listening tools, monitor keywords, and respond to customers on Facebook, Twitter, and Instagram to optimize your landing pages.