Public Relations & Social Marketing Insight

In content marketing, your ability to execute strategy is as important – if not more important – than the strategy itself.

I had a marketing strategy professor who used to say, “A mediocre strategy with good execution beats a great strategy with poor execution every time.”He wasn’t promoting mediocre strategies. He was emphasizing the most important reason for strategic planning: to EXECUTE a strategy that achieves your business objectives.Otherwise, there’s no point in strategic planning....