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In the past year, there has been a major growth of content marketing tools available to content marketers. While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.
Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, others like our own Curata help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing.
Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.... This is a great place to start exploring content marketing tools.
Quite incredible this gold mine of content marketing. I truly believe that this business is an important part of marketing's future. Brands will progressively understand that simple publicity is not enough. Brands will understand that marketing only focused on the product or service is not enough. Consumers like to be part of something bigger. Like in a relationship, the expectations are high when they get involved with a brand.