Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Study Suggests Fake Web Traffic Is Worse Than You Thought

Study Suggests Fake Web Traffic Is Worse Than You Thought | Public Relations & Social Marketing Insight | Scoop.it
From adage.com - August 10, 2013 10:48 AM

Fake web traffic has long plagued the online publishing world, but Dr. Paul Barford, computer science professor at the University of Wisconsin, is claiming the problem might be worse than suspected. And it's costing some of the top online advertisers millions in wasted ad impressions.


Dr. Barford, who is also the chief scientist at startup MdotLabs, is slated to present a study at an Internet security symposium Wednesday in Washington, D.C., where he we will claim that 10 traffic networks are serving up more than 500 million invalid ad impressions a month.


"We estimate the cost to advertisers for this fraudulent traffic to be on the order of $180 million annually," he said in a statement in advance of the presentation.


Dr. Barford reached his conclusion by posing as a web publisher and signing up for several different traffic generation services, also called PPV networks, which he filtered through software that uses anomaly detection to identify fake website traffic....

Jeff Domansky's insight:

Fascinating research into social marketing and the growing problem of fake web traffic.Well worth reading.

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Surprise? Study reveals that people don't like social media marketing | Leaderswest

Surprise? Study reveals that people don't like social media marketing | Leaderswest | Public Relations & Social Marketing Insight | Scoop.it
From leaderswest.com - December 16, 2012 2:26 PM
This week, Australian research agency Truth Serum published results of a poll detailing the most hated social media marketing practices for users.  The results read like a best practice list from any other site.

What is illustrative about this study is that it reinforces that users don’t use social media to see marketing content, anymore than people watch TV to see commercials. In a perpetually contentious relationship like that, insights like “social media turnoffs” aren’t necessarily informative of what businesses should be doing, but they must be understood nonetheless. ...
Via Chana Andler
Jeff Domansky's insight:

This is a must-read for content, marketing and PR pros - an eye opener.

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Content Marketing Trends In 2013 | Small Business Trends

Content Marketing Trends In 2013 | Small Business Trends | Public Relations & Social Marketing Insight | Scoop.it
From smallbiztrends.com - December 13, 2012 3:34 PM
Check out this list of content marketing trends that will build steam over the next twelve months. Trends that you can to follow and utilize.

...Already we are seeing certain content marketing trends that are turning heads and building a buzz. Content marketing is changing like it always does, and there are a couple of methods that will obviously be building steam over the next twelve months. Trends that you should be doing everything you can to follow and utilize early....
Via Liz Wilson
Jeff Domansky's insight:

Excellent look at content marketing trends and helpful advice.

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Liz Wilson's curator insight, December 13, 2012 4:27 AM

Ann Smarty cuts through the noise around content marketing to pick out the trends that matter for next year. She also gives a checklist of actions you can take to propel your content marketing. Very useful.
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The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead

The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcompany.com - November 20, 2012 2:26 PM
It’s hard to escape hearing about social marketing platforms being acquired by major tech players these days.

 

In May, Oracle purchased Vitrue for $300 million, in June, Salesforce scooped up Buddy Media for $689 million, and in July, Google joined in, acquiring Wildfire for $250 million. In the past year we’ve reached an inflection point within the social marketing industry. With these three tech giants gobbling up companies, it doesn’t seem to be slowing down--but what comes next?...

 

[Fascinating look at social media's three key phrases: social listening; social management and the future which is collaborative marketing. Recommended reading. ~ Jeff]

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Radically Connected Kids | MediaPost

From www.mediapost.com - October 16, 2012 1:24 PM

Leah Bell, president of UQ Marketing, is more optimistic about the power of word-of- mouth offline. “There’s no denying the popularity of texting and social media among college students,” she says. “However, students begin to develop their long-term purchasing habits based on recommendations from their peers.”

 

She and Sepso agree, though, about brands’ needs to infiltrate young consumers’ daily lives. “Brands need to interject themselves into these real-world conversations,” says Bell.

 

That’s surprisingly difficult, consider how very connected these young adults are: 80 percent use two or more devices while watching TV, 76 percent spend at least an hour on Facebook everyday, and 59 percent even go on Facebook during class.

 

The huge obstacle for marketers trying to reach consumers through disruptive channels like Facebook and Reddit is creating authentic content and experiences. The only way to accomplish this is through transparency and respect....

 

[Fascinating marketing insight: Totally awesome and hard to reach; Dude, text me ~ Jeff]

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Brands Take Notice - American Moms Are Active and Influential Online : Corporate Eye

Brands Take Notice - American Moms Are Active and Influential Online : Corporate Eye | Public Relations & Social Marketing Insight | Scoop.it
From www.corporate-eye.com - June 15, 2012 10:10 PM
Data shows just how active and influential American moms are online and brands need to connect with them digitally.

 

American mothers are very active online, and they’re also very influential. They’re reading, writing, and sharing product reviews and opinions across social networks with family, friends, and strangers. Brands are often part of the online conversations happening between people around the world, but did you know how popular social media really is for American moms? A great infographic from Nielsen puts a lot of the data into perspective. Here are some highlights:

- 3 out of 4 American moms visited Facebook during March 2012.
- Moms 38% more likely to follow a brand or become a fan of a brand online than average online audience; moms who blog are twice as likely
- Facebook is the top social network for moms (72.5% of U.S. moms who went online visited Facebook during March 2012) vs. 14.1% of U.S. moms who went online and visited Twitter.
- American moms are 61% more likely to visit Pinterest than the average American.
- During March 2012, 5 million American moms visited Pinterest, which equates to one-third of the site’s unique visitors from home computers that month.

 

[Loots of valuable marketing, PR and content marketing insight - JD insight]

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Just seven negative tweets can ruin a brand’s reputation | M&M

Just seven negative tweets can ruin a brand’s reputation | M&M | Public Relations & Social Marketing Insight | Scoop.it
From mandmglobal.com - December 17, 2012 3:28 PM
One in eight (12%) consumers in the UK have stopped using or buying a brand due to negative comments on social media, according to research from SAP UK & Ireland.

The survey of 1,000 UK online shoppers highlighted the need for brands to engage with customers online. Twenty-two percent of consumers have bought from a specific brand or retailer based on a recommendation they have seen on a social network....
Jeff Domansky's insight:

Valuable market research for social marketers, PR and social strategists!

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Don’t Forget The “Marketing” in Content Marketing | QuickSprout

Don’t Forget The “Marketing” in Content Marketing | QuickSprout | Public Relations & Social Marketing Insight | Scoop.it
From www.quicksprout.com - December 13, 2012 10:32 PM
Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.

You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there....
Jeff Domansky's insight:

Neil Patel shares great content marketing tips. My additional tip to content marketers is to not overindulge in the "marketing" in your content itself. The reason content marketing works is it doesn't "sell" too hard and it's supposed to be about engaging your audience.

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What Is The Most Effective Content For Brand Marketing? | Dr 4 Ward

What Is The Most Effective Content For Brand Marketing? | Dr 4 Ward | Public Relations & Social Marketing Insight | Scoop.it
From www.dr4ward.com - December 8, 2012 7:01 PM

How we consume content from brands.

 

[Here's an excellent overview of content formats and consumer content, device preferences. A must-view for marketing, PR and content pros. ~ Jeff]


Via Stefano Principato, massimo facchinetti, Martin (Marty) Smith
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4 Social Consumer Segments To Watch

4 Social Consumer Segments To Watch | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmedia-max.com - October 25, 2012 1:26 PM
social media evolves, marketers realize that a social presence is no longer an option, but a

necessity.

 

Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisition and return on investment.

 

Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and more importantly the best ways you can reach them.

 

The implications of the findings are not a one size fits all solution for social engagement. Rather, the research provides insight into four consumer segments that can have a major impact on your social strategy if you understand what motivates them....

 

[You'll find these four consumer segments very interesting and worth exploring for marketing, content marketing and PR.]

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12 Content Research Tools You Should Be Using | MarketingLand

12 Content Research Tools You Should Be Using | MarketingLand | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - October 1, 2012 2:40 PM
When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming.

 

When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming.

From keyword tools and question-and-answer sites to open discussion forums and backlink analyzers, there are tools designed to help you with every step of your content marketing research.

 

But don’t let the sheer number of tools available drive you into analysis paralysis. Remember, this is an idea generation strategy, so try them all, pick a few favorites and make this a part your continuous content research and planning. Here are twelve you should be using if you aren’t already...

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