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Scoop.it!
Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in content marketing and a few SEO opportunities.... 
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Scoop.it!
Yes, Bud Light did post a picture of deli meat.
When it comes to effective branded Facebook posts: The simpler the better.
[The social marketing lesson seems to be: KISS - keep it simple ~ Jeff]
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Scoop.it!
Leah Bell, president of UQ Marketing, is more optimistic about the power of word-of- mouth offline. “There’s no denying the popularity of texting and social media among college students,” she says. “However, students begin to develop their long-term purchasing habits based on recommendations from their peers.”
She and Sepso agree, though, about brands’ needs to infiltrate young consumers’ daily lives. “Brands need to interject themselves into these real-world conversations,” says Bell.
That’s surprisingly difficult, consider how very connected these young adults are: 80 percent use two or more devices while watching TV, 76 percent spend at least an hour on Facebook everyday, and 59 percent even go on Facebook during class.
The huge obstacle for marketers trying to reach consumers through disruptive channels like Facebook and Reddit is creating authentic content and experiences. The only way to accomplish this is through transparency and respect....
[Fascinating marketing insight: Totally awesome and hard to reach; Dude, text me ~ Jeff]
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I thought there were some useful content marketing here. Check it out.