Public Relations & Social Marketing Insight

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.

I'll make it easy for you. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job.

At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later....

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. 

Download our full collection of 101 call-to-action examples here for even more CTA ideas.

To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page....

In this post, we’re going to review 15 marketing guides that can speed up your success.

We’ll look at the finer details of each guide, ensuring that you have a clear understanding as to how you can use each one to your advantage.

By the end of this post, you’ll have a better idea of how each guide can push you down the path to reaching all of your content marketing related goals....

Why does certain content get shared so much and go viral? Last year we looked at 100m posts and highlighted the common characteristics of viral content. This year we added over 1 billion articles to our content database and looked again at the most shared posts. Our analysis shows that viral posts remain outliers, and unfortunately there is no magic formula to go viral.

However, there are insights from viral content that we can use to improve the shareability and engagement of our own content. Below we have provided examples of the most shared posts of 2015 and tried to break down why they went viral. If you haven’t got time to review them individually, you can jump straight to our conclusions.

Our review has identified four different elements which occur frequently with viral content. A combination of these elements may not guarantee viral success but they can improve shareability. Look out for these elements in each of the viral posts below....