Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The State of Multimedia in Press Releases [Study + Infographics]

The State of Multimedia in Press Releases [Study + Infographics] | Public Relations & Social Marketing Insight | Scoop.it
From www.prnewswire.com - January 27, 2016 11:48 PM

PR Newswire has advised our clients to include images and video in their press releases for a number of years, and we are now seeing a much greater usage than previously. In 2015, 42% of releases included visual elements.

This is a sharp increase from the mere 14% we saw the last time we analyzed these numbers in 2013; however, there is still room for improvement. When you look at last year’s 100 most viewed press releases, 68 included multimedia, a 42% increase compared to 2013’s top 100.

It’s clear that the use of multimedia in press releases is quickly becoming standard practice within the industry. With the continued influx of visuals across the larger communications landscape, I expect these numbers to continue to climb....

Jeff Domansky's insight:

Visuals enhance viewership of news releases according to the latest PRNewswire research.

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Forget Newsjacking: Here's PR's New Secret Weapon

Forget Newsjacking: Here's PR's New Secret Weapon | Public Relations & Social Marketing Insight | Scoop.it
From www.theprcoach.com - September 10, 2013 8:24 PM

It’s just 14 days old but twerking has broken out everywhere.


Since Miley Cyrus’s eye-popping, herky-jerky, twerking performance at the Aug 26th MTV Video Music Awards, you can’t go anywhere without reading or hearing about twerking.


We haven’t seen anything like this since South Korea’s PSY danced his way Gangnam -style across the Internet to his 10 seconds of fame and fortune.


Forget newsjacking. PSY who?  Twerking has captured our attention everywhere from mainstream news coverage to watercooler conversations.


Why should PR and marketing care? This just in...

Jeff Domansky's insight:

Is twerking the newest PR, content and marketing secret weapon? They all seem to have embraced it! ;-)

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Alex Marchese's curator insight, September 13, 2013 11:03 AM

I chosse this particular one because of how often we talk about her and the pr machine she became just because of this one show. Before I never would of thought of miley and now thats all you here about especially in social media.
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Everyone Finally Realizing Every Company Is A Media Company | Adam Singer

Everyone Finally Realizing Every Company Is A Media Company | Adam Singer | Public Relations & Social Marketing Insight | Scoop.it
From thefuturebuzz.com - February 22, 2013 10:11 PM

There are severalstories floating around the web about the Tesla / NYT back and forth saying “everyone is a media company now” (emphasis mine). But really it’s been this way since the ability to publish content digitally existed. The funny part of all this buzz is that many of the same media outlets and pundits I’ve seen sharing this story are the same people who declared self-publishing dead in the past.

 

And yet. This example proves once again that a self-hosted platform on a company or independently-owned domain is the most powerful response mechanism. It’s platform agnostic, meaning that media of all types (social, professional and otherwise) can link and react to it. Not true in walled gardens which lack the same flexibility and benefits. In fact, more people spending more times in macro social sites increases the value of this type of independent publishing....

Jeff Domansky's insight:

We are all publishers but let it not be a problem in search of a solution says Adam Singer.

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Below the Fold: Journalists to Brands: Don’t Give Us “Content,” Tell Us Stories

Below the Fold: Journalists to Brands: Don’t Give Us “Content,” Tell Us Stories | Public Relations & Social Marketing Insight | Scoop.it
From belowthefold.typepad.com - July 7, 2012 1:58 PM

...Journalists are in the business of stories. Always have been – and despite the 24/7 streams of info-snacks and feeds forced through ever-congested virtual pipes, they always will be.

 

So it should come as no surprise that a recent global study of journalists found that journalists don’t want “pre-packaged” news such as press releases, and instead are “looking for variety in the kinds of stories brands talk about and the way they are told. And they expect brands to be properly engaged with the relevant social networks – not a box-ticking exercise driven by the PR department, but a genuine engagement at all levels of the business.”

 

In other words, stop with the “content.” Even the word “content” is cold, distant. Content is artificial intelligence. Content fills the feed but leaves you hungry....

 

[Gary Goldhammer offers some great media relations advice - JD]

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Use Multimedia to Tell Stories | Sally Falkow

Use Multimedia to Tell Stories | Sally Falkow | Public Relations & Social Marketing Insight | Scoop.it
From www.proactivereport.com - May 27, 2012 11:07 PM
PR Newswire recently took a look at how press releases sent on the wire perform in terms of number of views.  The stats are quite revealing: Need I say more?

 

Adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views.

 

And since that’s the goal of content, it’s truly amazing to me that only 55% of the PR folk recently polled by PRESSfeed about their online newsroom content, say they are using multimedia with news content. Seriously? Look at the graph again, please. A 77% increase in views.

 

A study of corporate websites and newsrooms shows that not many companies use multimedia with their press releases. The vast majority are text only....

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Seven Content Marketing Tips for Media Pickup and Massive Exposure

Seven Content Marketing Tips for Media Pickup and Massive Exposure | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - September 28, 2014 5:52 PM
Content marketing can be a great way to gain exposure for your company, but getting the media to care about your brand's news is difficult. Unless you're a Fortune 500 company, mainstream media, and even industry publications, probably won't cover your news.

You can try newsjacking—inserting your ideas and commentary into breaking news in the hopes of being quoted. Journalists get a ton of such press releases, though, and yours is usually just another needle in the haystack.

So how can you use content marketing to break into popular news stories?

We recently got in on a story that generated a massive amount of exposure and valuable citations for my company, WordStream. Our blog post on the effect that Google's Panda 4.0 algorithm had on eBay's organic search rankings ended up earning...
Jeff Domansky's insight:

Larry Kim shares seven practical content marketing tips.

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Marco Favero's curator insight, September 29, 2014 8:57 AM

aggiungi la tua intuizione ...
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Seven Traits of Press Releases That Actually Get Read

Seven Traits of Press Releases That Actually Get Read | Public Relations & Social Marketing Insight | Scoop.it
From www.mpdailyfix.com - August 14, 2013 1:33 AM

I wince at 99.99% of the press releases I receive daily. That’s because 99.99% look like sloppy cut-and-paste jobs, ones that have nothing to do with the Daily Fix and its readers, and everything to do with the sender, the sender, and, oh, right, the sender. Reading a press release that doesn’t make me wince is rare—yet not impossible.Now and then, I receive press releases that are smart, audience-focused, brief, and interesting. So, for this week’s post, I thought I’d stay on the sunny side of the street and share seven traits about press releases that DO get read....

Jeff Domansky's insight:

Good reminder about news release best practices that get news results.

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Copywrite, Ink.: Studying Social Media: A Bacardi Survey Didn't Mix

Copywrite, Ink.: Studying Social Media: A Bacardi Survey Didn't Mix | Public Relations & Social Marketing Insight | Scoop.it
From www.richardrbecker.com - November 20, 2012 5:24 PM

In what seems to be a solid survey from a least likely source, Bacardi released some interesting findings about social media. The survey, called the Bacardi Together Index, asked 5,000 adults (ages 21+) more than 146 questions to provide a glimpse of online and offline social connections.

 

But before getting into the release of the study and why you never heard about it, it might be worthwhile to take a look at the findings. Some are surprising; others reinforce what we already know. It was released just just prior to Thanksgiving....

 

In the end, somehow the whole thing was produced as a social media page with no defined audience or purpose and then announced via a traditional newswire blast with no intended audience beyond everybody. So what happened? Pretty much nothing, despite some relatively decent findings that have been ignored.

 

All those varied ideas didn't mix. Either that or someone spent too much time sampling the product....

 

[Rich Decker takes a look at what media coverage might have been achieved with a Bacardi survey if it had been handled better. ~ Jeff]

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Improve Your Relationship With Journalists And Get More Coverage | Get Social PR

Improve Your Relationship With Journalists And Get More Coverage | Get Social PR | Public Relations & Social Marketing Insight | Scoop.it
From www.getsocialpr.com - May 27, 2012 11:21 PM
These three tips will help you retain media professionals and help increase your chances of coverage...

 

A new study confirms journalist love online newsrooms. The report published by the TEKGROUP found that nearly all media professionals find online newsrooms important. And over a quarter of journalists report visiting corporate online newsrooms weekly — even daily.

 

Over 80 percent report that online newsrooms increase their productivity and cite “easy-to-find, relevant, timely content is certainly one way to help increase your chances of coverage.”...

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Modifying the Rules of PR to Reach Bloggers | Content Marketing Institute

Modifying the Rules of PR to Reach Bloggers | Content Marketing Institute | Public Relations & Social Marketing Insight | Scoop.it
From www.contentmarketinginstitute.com - March 25, 2012 11:11 PM
As a practical matter, many B2B content marketers approach ‘influencers’—including bloggers, analysts and journalists—as though they are essentially the same.

 

In fact, those audiences are totally distinct from one another, and bloggers in particular require a unique approach.

 

Influencer marketing—the practice of engaging with an influential audience outside of your target market—can be a powerful tool for brands to promote their content....

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