Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights

Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights | Public Relations & Social Marketing Insight | Scoop.it
From insights.newscred.com - June 29, 2016 4:35 PM

A quarter life crisis is something that most people can relate to. You wake up, look around, wonder what your purpose is, and come to grips with the idea of actually becoming an adult. Most twentysomethings leave it as that and take a bit of time to wallow, soul-search, and (more often than not) commiserate with friends. Not Samantha Jayne. In her mid-20’s, Jayne was working at an ad agency when she encountered her first taste of a quarter life crisis. She wasn’t happy and needed to decide what to do about it.

Jayne had always loved writing, so she started a Tumblr and Instagram chronicling her struggles. She made up poems about her everyday ups and downs and called her blog and Instagram, “Quarter Life Poetry.” The poems she came up with are about working, shopping, her love life, student loans, and other issues relevant to millennials.

Today, the 26-year-old has over 104,000 followers on her Instagram account, and recently released a book version of her project. One of the promotional videos for the book garnered over 10 million hits on Facebook alone. It’s safe to say that Jayne knows a thing or two about how to capture the attention of millennials. She recently spoke at the NewsCred 2016 #ThinkContent Summit and shared her thoughts on how to really speak to millennials....

Jeff Domansky's insight:

Lots of valuable marketing insight into millennials and the importance of connecting rather than injecting yourself into their lives.

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Marketing To Millennials: Getting To Know America's Weirdest Consumer Demographic | Visually

Marketing To Millennials: Getting To Know America's Weirdest Consumer Demographic | Visually | Public Relations & Social Marketing Insight | Scoop.it
From blog.visual.ly - February 11, 2015 11:09 AM

Strictly speaking, anyone who turned 20 at some point between 2000 and 2010 is a Millennial, but the term is often applied more broadly to incorporate today’s older teens. If this sounds like your demographic then you’ll need to shed the outdated stereotypes.


There’s a temptation among those who’ve had their youthful peaks usurped to dismiss their successors as generally shallow, idiotic, and ethically dubious, doomed to be enslaved by the relentless progress of technology. At their core, however, the concerns once imposed onto the Baby Boomers and Gen-Xers were not significantly different to the ones we hear today.


This is not the “best-dressed, least-able, least-equipped generation ever,” once so pessimistically presumed to be following Paris Hilton, lemming-like, into mindless, unsustainable decadence. Millennials have weathered the worst economy since their grandparents’ age, and yet the pop-culture icons of their time are increasingly business-savvy entrepreneurs....

Jeff Domansky's insight:

Not everything you've heard about Millennials is true. lf you really want to market to them, you're going to have to rethink your assumptions.

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Rod McConkey's curator insight, February 11, 2015 1:00 PM

This article actually breaks down what a millennial is (which isn't me I learnt) It goes over marketing ideas targeting millennials. An example of a great one was Twitter with their limited character Tweets. It really shows that the millennial generation can express themselves quickly and to the point. I found it an interesting read and brought home to be the reality that each generation has its own specifics.   
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Target turns to YouTube to reach Millennials

Target turns to YouTube to reach Millennials | Public Relations & Social Marketing Insight | Scoop.it
From www.sfgate.com - August 12, 2013 8:20 AM

The young girl in T-shirt and shorts paces up and down her dorm room, occasionally stopping to vault herself on top of the bunk bed and then back down again.


For four days last month, Target live-streamed five YouTube personalities as they mused, joked, ate, slept and generally passed the time in makeshift dorm rooms outfitted with products sold by the Minneapolis-based retailer.


Not quite commercial, not quite reality, Target's digital experiment, dubbed Bullseye University, represents its most ambitious attempt to penetrate the digital universe of college students.


By scrolling over each room on BullseyeUniversity.com, viewers could also activate pop-up boxes that give information about the merchandise and links to purchasing them on Target.com.


Brian Kelly, a retail consultant and former top marketing executive at Sears, says live-streaming Millennials interacting with Target products gives Bullseye University an air of relevance "that's not as creepy" as other voyeuristic projects....

Jeff Domansky's insight:

Shades of big brother is still an interesting social marketing case study and an innovative attempt to reach young consumers by Target.

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10 Proven Ways For Brands To Connect With Millennials (Infographic)

10 Proven Ways For Brands To Connect With Millennials (Infographic) | Public Relations & Social Marketing Insight | Scoop.it
From blog.newscred.com - February 18, 2015 4:19 PM
In 2014, NewsCred's highest-performing piece of content was about the millennial demographic and how brands were eager to reach them, but they weren't impressed. We were curious what the key to their hearts, minds, and wallets was - and judging by the success of this one blog post (42K views and counting), so are you.


So we commissioned a study to survey 501 millennials and the results reveal that nearly two-thirds (62%) feel a direct correlation between content marketing and brand loyalty. The problem? They are turned off by the content they’re receiving. The survey also revealed 10 proven tactics that brands can leverage in their content marketing to successfully reach this elusive demographic...

Jeff Domansky's insight:

Great research from NewsCred that shows what content works in targeting millennials. Useful tips. 8/10

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donhornsby's curator insight, February 18, 2015 4:27 PM

This is a must read list for anyone wanting to connect with Millennials! 
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How to Get Millennials to Love Your Content: VICE’s Magic Formula

From blog.newscred.com - September 27, 2014 2:07 AM

In order to make content young people will trust, accept, and like, you need to know about the decade that formed them and shaped their consciousness, said Moretti. “In the decade of the 2000s, it was the march of two opposing forces – a crisis of information and the liberation of information,” he said. The "crisis" includes all of the major bad things that happened during the last decade, from the war on terror, to climate change and the economic collapse.


The biggest casualty of the decade, however, was a loss of trust. “Millennials lost trust in politicians and experts and systems [social security, etc.],” said Moretti. They alsolost trust in the media.As far as the “liberation of information” - that came with the rapid advancements in computing, connectivity, and social media. Basically the rise of digital and mobile access....

Jeff Domansky's insight:

Here's how make your content meaningful for millennials.

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Lany Sullivan's curator insight, September 28, 2014 12:04 AM

I don't believe that it is just Millennials that have lost trust. In this age of social media, we have to really decipher all the information that comes at us each and every day. 

 

One of the best things to do is to take time to find those sources that you believe that you can trust. Do your research and vet your associations and your content as much as possible. 
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