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Scoop.it!
While mobile traffic is approaching 50% for a lot of publishers, that’s not true for everyone. Look at your analytics to see where your traffic originates and deliver content based on your mobile traffic. Responsive design – making sure images are sized properly for viewing device and ensuring speedy load times – must be a priority or you could alienate the audience you work so hard to get to your site.... 
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Scoop.it!
...Move over Siri. Google is poised to turn a futuristic gadget into reality with the invention of Google Glass. This new device will display information in a smartphone-like hands-free environment. No more walking down the street with your head down; now your screen will be visible on the lens of Google Glass. So what does this mean for marketing? Now that Microsoft is rumored to be creating their own version (and Apple can’t be too far behind), this technology is a marketing game changer. The new devices will create a new revenue stream and a new way to connect with prospective customers. The technology is also going to lower the attention span of prospective customers to virtually one second. Instant access to the information you’re seeking via Google Glass will appear faster than you can unlock your smart phone, meaning your marketing strategy will be required to grab the user’s attention instantly. I don’t own a crystal ball, so I can’t say for certain how it’s going to change, but what I can tell you is that if you’re not embracing and optimizing current marketing best practices, then you will fall that much farther behind in the game of business. Is your marketing staying with the trends or are you likely to fall behind? Take this quick quiz to find out....
Jeff Domansky's insight:
If you can get over the $1500 dollar cost barrier maybe Google Glass will impact marketing someday in the future. I wouldn't call it "a game changer" except for those will buy it when it's released in September. it is interesting to speculate about its impact. And, you need to be optimizing your website, blogs and content for mobile anyhow.
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Scoop.it!
...One thing we do know is that users tend to have a higher expectation for advertising on their mobile devices, and rightfully so. For many of us, our phone or tablet is the first and last thing we engage with every day, making the connection to these gadgets increasingly personal. Because of this, unexpected experiences are not only unwelcome, but they can also seem exponentially more obtrusive and disruptive than they might otherwise. Mobile content consumption is different from desktop browsing. Mobile is predominantly an entertainment medium versus the productivity mode the personal computer lends itself to. That being said, wouldn’t it follow that we should be looking for opportunities to present mobile users with entertaining experiences? Yet the advertising industry has tried to make what first worked on the desktop work on mobile. Consider the experience and functionality of the banner ad, developed almost 20 years ago for desktop display. Research has shown that consumers find display ads un-engaging; and .01% CTR numbers speak for themselves. Now consider the banner ad, fraught with challenges on desktop, within the mobile framework. With the device size, the banner ad creative is rendered nearly invisible in many instances; “fat thumb” syndrome causes users to accidentally click ads, taking them through a brand journey that often feels disruptive, not to mention the wrench this throws into attribution models.So how do marketers solve for the challenges we’re continually bumping up against in the mobile advertising ecosystem?...
Jeff Domansky's insight:
Great question for debate. The challenge is creating appropriate content for mobile devices and creating content that meets the needs of users. In other words, valuable content gets results.
Gemma Shannon's curator insight,
October 1, 2014 6:37 AM
Some excellent points raised in this article re the potential of Content Marketing to enable Marketers to track the behaviour of a wider audience in relation to a particular piece of content on mobile – rather than relying on a single click on a banner advert for example. 
Nadhirah Aljffri's curator insight,
October 1, 2014 9:44 PM
Mobile phone has become such an important aspect in the society today. Though I don't agree on having advertisement in my mobile phone.
Scoop.it!
Multi-screen ‘infotainment’ is becoming American’s preferred choice of leisure activity. Apparently, watching television via Direct TV bundles just isn’t enough, as 80 percent of people in a recent Deloitte survey said they multitask by using mobile devices while watching TV. That trend explodes during big TV events like the Super Bowl, Oscars, and Grammy awards shows. The 2012 online survey, “State of the Media Democracy,” by Deloitte, also revealed that 26 percent of American consumers own a laptop, smartphone AND tablet. Of particular significance is the percentage of consumer owning tablets, which has risen 177 percent in just the last 12 months. And with mobile communication and viewing use and technology also on the rise, this trend remains constant whether consumers are at home or on the road. An April report from The NPD Group reports that a whopping 87% of people in the United States are using at least one mobile or second-screen device while watching TV....
Jeff Domansky's insight:
Many screens equal many opportunities for customer engagement if you have smart content strategies in place.
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Don’t alienate your mobile audience. Follow these tips to maximize your data visualizations for mobile-device viewing....