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So you’ve heeded Google’s warning, you’ve got your website mobile friendly, but is your content optimised for mobile users too? 
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While mobile traffic is approaching 50% for a lot of publishers, that’s not true for everyone. Look at your analytics to see where your traffic originates and deliver content based on your mobile traffic. Responsive design – making sure images are sized properly for viewing device and ensuring speedy load times – must be a priority or you could alienate the audience you work so hard to get to your site....
Jeff Domansky's insight:
Don’t alienate your mobile audience. Follow these tips to maximize your data visualizations for mobile-device viewing....
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Consumers today no longer see you and your brand in isolated interactions, they journey across devices, mediums, and physical locations in the course of accomplishing a single task. There is a thin line between the physical and digital experience today, as objects are able to exchange live data, thanks to technologies like the Internet of Things. Users have evolved through these experiences and raised the bar. Consider the touchpoints in making an airline journey: first a consumer may visit the website to search for flights, and do an online booking. She may get the confirmation via an SMS, and details of the flight via an e-mail, which she may read on a smartphone. Next, she may check in using the smartphone, and choose seats from a kiosk at the airport. She may receive in-flight messages on a TV console once she is seated. During the booking on the website, she may come to know about promotional offers and upgrades, and redeem her frequent flier miles. There is a variety of information and interaction at each channel....
Jeff Domansky's insight:
Integrating your content for many devices is simply smarter marketing. There's no excuse for frustrated customers.
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From new data-tracking tools to the growth of video and native ads, mobile marketing has made great strides. But with progress comes new, complex challenges. It was clear from all the chatter during Advertising Week in New York last week that marketers have yet to figure out the best way to serve ads on smartphones as they navigate programmatic buying and manage the worsening problem of ad fraud. Below, eight digital executives predict key drivers of mobile commerce and content in 2015....
Jeff Domansky's insight:
Zoom, zoom. What's ahead in 2015 for mobile content marketing?
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The smartphone promises a new golden age of journalism. ...Journalism, however, is holding its own. Statistics from the Times say roughly half of the people who read it now do so with their mobile devices, and that jibes with figures from the latest Pew report on the news media broadly. But if you were to assume that means people have given up reading actual articles and are just snacking instead, you'd be wrong. The Atlantic recently reported that a gorgeously illustrated 6,200-word story on BuzzFeed—which likewise gets about half its readers through mobile devices—not only received more than a million views, it held the attention of smartphone users for an average of more than 25 minutes. (WIRED's in-depth web offerings have also attracted audiences. A profile of a brilliant Mexican schoolgirl garnered 1.2 million views, 25 percent of them from phones, and readers spent an average of 18 minutes on it.) Little wonder that for every fledgling enterprise like Circa, which generates slick digests of other people's journalism on the theory that that's what mobile readers want, you have formerly short-attention-span sites like BuzzFeed and Politico retooling themselves to offer serious, in-depth reporting. “Maybe we're entering into a new golden age of journalism,” venture capitalist Marc Andreessen mused in a recent blog post, “and we just haven't recognized it yet.”...
Jeff Domansky's insight:
Here's a good read and some interesting reflections on mobile phones and the past and future for journalism .
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Today, digital marketing is an essential part of reaching out to potential customers across the globe. Businesses are exploring various avenues through the internet and smartphones to engage and stay connected with their target audience. As the networking world gets flooded with hundreds of apps, business owners are left questioning themselves as to which of these apps are here for the long run. What should you, as a business owner, invest in to market your businesses in a hassle-free way? We've cut through the clutter and brought you 8 of these amazing apps that have not only caught the imagination of business owners and entrepreneurs but also have contributed to financial success:...
Jeff Domansky's insight:
You may find one or more of these Mobile apps helpful in your social marketing.
LECHAPPE's curator insight,
April 30, 2014 4:13 AM
More apps to facilitate the visibility of companies and help them to reach a max of customers 
Agence BTW's curator insight,
April 30, 2014 5:17 AM
8 applications pour vous accompagner dans votre stratégie social media 
Victoria Aupont's curator insight,
May 1, 2014 12:06 PM
This article was about eight apps that helps with social media marketing. Social Media marketing is a growing effective medium that brands are using to stay engaged and connected with their target audience. Since digital marketing plays a huge role of reaching out to potential and old customers across the world, these are useful tips to help a social media employee. As the networking world continues to grow there are many useful and un-useful apps and businesses are wondering which one is the most effective and this article cuts through the clutter of all of them to find the apps that contributed to financial success with businesses. Hoot suite is an app that acts as a virtual personal assistant that manages latest updates from the company. With this app you can set up a date and time to send out a tweet, this is beneficial because it helps businesses reach the right customers at the right time. This helps when marketing a campaign and new advertisements. LocalVox is an app similar to hoot suite to manage promotions and brand building tasks.it also helps to view business ratings and reviews. Tweet bot is also similar to these apps by helping managing heavy traffic and send out messages without having to type manually. Heyo and Chirpify are apps helpful to business to sell their products easily with no hassle. Heyo enables potential customers to make a purchase directly on Facebook reducing the risk of missed opportunities. Chirpify helps customers buy products with just using the hash tag #buy. This is beneficial because the new customer has just started a public conversation which will lead to more publicity and more buys. Another useful app is called mentions; this app helps monitor and analyze the impact of an online business. It helps keeps track of website performance, reply to post via email or mobile and communicate with customers on the go. Last but not least is an app called Evernote, which allows you to organize your notes, thoughts, ideas, share files, and photos within instant reach. This is beneficial because it helps you remember important things that you do not want to forget. Being a future PR and social media savvy user this article interested me a lot because it will help me stand out from the next candidate if I know the most effective tools to use to promote a company or brand. From previous PR crisis, I know that Hootsuite is an app I need to be very cautious of using because many social media users accidentally posted inappropriate things from the app on accident. From other company’s mistakes, I know not to even associate my personal social media pages with this app to avoid any mishaps. As social media marketing is growing as a PR professional I need to grow with it and be on top of all of the useful tools I can use. I tied this article back to chapter 8 because to have a good relationship with a consumer you have to use appealing and useful tactics. These eight apps are useful marketing tools that can help grow a brand and reach their target audience.
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With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold. Stay tuned. We all know that mobile is important. All you have to do is stand in the middle of Times Square and observe the people around you: at least 50 percent of the crowd will be using their mobile device in some capacity at any given moment.... We're still in the early days of mobile campaign effectiveness measurement. Without a large body of work proving that mobile ads do in fact work, it's important to be able to tell a cohesive story to help demonstrate the value of mobile advertising while the measurement results begin to trickle in.... Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts....
Jeff Domansky's insight:
This post makes a great case for why mobile matters to marketers. The money will be there if you get ready to go for it strategically.
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Multi-screen ‘infotainment’ is becoming American’s preferred choice of leisure activity. Apparently, watching television via Direct TV bundles just isn’t enough, as 80 percent of people in a recent Deloitte survey said they multitask by using mobile devices while watching TV. That trend explodes during big TV events like the Super Bowl, Oscars, and Grammy awards shows. The 2012 online survey, “State of the Media Democracy,” by Deloitte, also revealed that 26 percent of American consumers own a laptop, smartphone AND tablet. Of particular significance is the percentage of consumer owning tablets, which has risen 177 percent in just the last 12 months. And with mobile communication and viewing use and technology also on the rise, this trend remains constant whether consumers are at home or on the road. An April report from The NPD Group reports that a whopping 87% of people in the United States are using at least one mobile or second-screen device while watching TV....
Jeff Domansky's insight:
Many screens equal many opportunities for customer engagement if you have smart content strategies in place.
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Shopping via smartphone adds value to the shopping experience for the consumer.... Shopping via smartphone is on the rise. Consumers are using their smartphones to shop smarter. They are using their phones to compare prices and research products in retail stores. They are also making purchases online right from their smartphones. It is also becoming increasingly common for consumers to use social media while shopping. Producers are tapping into this through social media interaction and advertising. According to First Data, smartphones rule as shopping tools....
Jeff Domansky's insight:
This infographic highlights valuable research and insight on consumer shopping by mobile phones, for retailers and small business marketing.
Chelsea Tidswell's comment,
August 7, 2013 4:56 AM
This is interesting. I find shopping on my smart phone very convenient and easy to use. It is a great way to compare prices between products.
Tegan Thomas's comment,
August 12, 2013 8:29 PM
This is a great article that shows businesses how people are using the technology that they have purchased and putting it to great use. People are much more aware of what technology can do for a business and being able to compare prices of the same consumable is a significant way some businesses are losing out.
Gorretti Lili Hakalo Vea's comment,
August 21, 2013 5:54 AM
Great article Tegan. I agree with drastic changes in technology it is expected that something like would happen. and it's great for companies especially on a world wide basis because now the target market has increased and therefore more easier to reach. Although in saying that whats one mans gain is another mans lose therefore more room for competition
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...More and more people are searching the web on their mobile phones. It’s even believed that mobile Internet will surpass desktop Internet use by 2014. That’s according to Microsoft data. What does this mean for your blog?Since most people are with their mobile phones, there’s a better chance of getting your blog read. You have to utilize all possible avenues for obtaining traffic. And since it’s found that Americans spend, on the average, 2.7 hours on their mobile phones checking social networks, they’re more likely to stumble upon blogs being passed around different sites.
The increase in number of people using the Internet through mobile devices (smartphones and tablet PCs) signals a new era for marketers, website owners, and bloggers. This just opened up a new source of traffic for you....
Jeff Domansky's insight:
Get mobile and get a bigger blog audience...
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![Making Content Marketing Work in a Social/Mobile World [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/xOPL8ugJ7AbfN5rTExTZJDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Jeff Domansky's insight:
Really useful tips and stats about content marketing in both social media and mobile marketing.
Martin (Marty) Smith's curator insight,
January 21, 2013 12:28 PM
Love this headline from the infographic, "Multi-channel Content Marketing Is HARD!" Agree with that statement and found lots of good stats in this infographic about video marketing in a SMobile (social and mobile) world.
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Tablets are more likely to be used at home. Smartphones are popular on the road. Do your marketing tactics shift based on the device your customer is using?
In the report "Mobile Marketing: Not The Same On Tablets As On Smartphones", Forrester explains how to match your mobile strategy with the appropriate device and deliver a rich, relevant marketing experience.
[Excellent report from Forrester is free with simple registration - JD]
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It’s essential for brands to meet consumers in their moments of need. But how you meet them is equally important. If a brand’s message isn’t useful or relevant, people will simply move on to another brand. Here’s how marketers can create a strategy based on usefulness. If you want to win the hearts and minds (and dollars) of consumers in their micro-moments, you have to do more than just be there. You have to be useful too. That means connecting people to what they’re looking for in real-time and providing relevant information when they need it. Mobile adds a rich layer of context on top of intent that lets marketers create even more relevant messages in micro-moments. For example, when someone searches for digital cameras, are they at home, on the street, or actually in your store? Is it 6 p.m. Friday or 6 a.m. Monday? The answers to questions like these play a role in determining what problem consumers are trying to solve, what creative they'll respond to, and what marketers need to think about when trying to engage them....
Jeff Domansky's insight:
A relevant brand message is critical in connecting with mobile users in their moments of need. Learn how to create content that resonates.
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Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference.
Jeff Domansky's insight:
This Forrester Research will help you learn how to meet the challenge of being relevant in real time to mobile audiences and consumers.
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What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on a much more powerful role than many of us expected. In short, this social network has revolutionized the way people connect and share with each other. In addition, it has also been proven to be an excellent tool for B2B communication. However, leveraging Twitter for this purpose requires a different strategy than someone would typically use for engagement. There are clear rewards for businesses that make good-faith efforts to engage current and prospective customers through social media. Not only have we witnessed growing interest in Twitter as a platform for customer service and product support, more recently, conversations related to the role of social media in B2B marketing have also included Twitter. What drives most of the social media utilization is the fact that 56% of consumersbelieve that mobile makes the shopping experience more enjoyable....
Jeff Domansky's insight:
Mobile is making huge marketing gains and Twitter is a valuable way to deliver your B2B message.
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...One thing we do know is that users tend to have a higher expectation for advertising on their mobile devices, and rightfully so. For many of us, our phone or tablet is the first and last thing we engage with every day, making the connection to these gadgets increasingly personal. Because of this, unexpected experiences are not only unwelcome, but they can also seem exponentially more obtrusive and disruptive than they might otherwise. Mobile content consumption is different from desktop browsing. Mobile is predominantly an entertainment medium versus the productivity mode the personal computer lends itself to. That being said, wouldn’t it follow that we should be looking for opportunities to present mobile users with entertaining experiences? Yet the advertising industry has tried to make what first worked on the desktop work on mobile. Consider the experience and functionality of the banner ad, developed almost 20 years ago for desktop display. Research has shown that consumers find display ads un-engaging; and .01% CTR numbers speak for themselves. Now consider the banner ad, fraught with challenges on desktop, within the mobile framework. With the device size, the banner ad creative is rendered nearly invisible in many instances; “fat thumb” syndrome causes users to accidentally click ads, taking them through a brand journey that often feels disruptive, not to mention the wrench this throws into attribution models.So how do marketers solve for the challenges we’re continually bumping up against in the mobile advertising ecosystem?...
Jeff Domansky's insight:
Great question for debate. The challenge is creating appropriate content for mobile devices and creating content that meets the needs of users. In other words, valuable content gets results.
Gemma Shannon's curator insight,
October 1, 2014 6:37 AM
Some excellent points raised in this article re the potential of Content Marketing to enable Marketers to track the behaviour of a wider audience in relation to a particular piece of content on mobile – rather than relying on a single click on a banner advert for example. 
Nadhirah Aljffri's curator insight,
October 1, 2014 9:44 PM
Mobile phone has become such an important aspect in the society today. Though I don't agree on having advertisement in my mobile phone.
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With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location. Here are four interesting examples within the past few months that demonstrate what’s happening in mobile and where brands are investing most right now....
Jeff Domansky's insight:
Among the tactics paying off are beacons and coupons evident in these four very useful case studies.
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Are you looking for the latest trends in social media marketing? Has your business kept up with the growing mobile social media opportunities? New research seems to show all roads leading to mobile. Whether we’re talking about Facebook, YouTube or the latest new toy, Snapchat—research shows that well-executed mobile strategies will offer the biggest payoff for marketers. Here’s a summary of the latest research…
Jeff Domansky's insight:
New research shows that well-executed mobile strategies offer the biggest payoff for marketers, reveals how social media skills are lacking, and more.
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...Move over Siri. Google is poised to turn a futuristic gadget into reality with the invention of Google Glass. This new device will display information in a smartphone-like hands-free environment. No more walking down the street with your head down; now your screen will be visible on the lens of Google Glass. So what does this mean for marketing? Now that Microsoft is rumored to be creating their own version (and Apple can’t be too far behind), this technology is a marketing game changer. The new devices will create a new revenue stream and a new way to connect with prospective customers. The technology is also going to lower the attention span of prospective customers to virtually one second. Instant access to the information you’re seeking via Google Glass will appear faster than you can unlock your smart phone, meaning your marketing strategy will be required to grab the user’s attention instantly. I don’t own a crystal ball, so I can’t say for certain how it’s going to change, but what I can tell you is that if you’re not embracing and optimizing current marketing best practices, then you will fall that much farther behind in the game of business. Is your marketing staying with the trends or are you likely to fall behind? Take this quick quiz to find out....
Jeff Domansky's insight:
If you can get over the $1500 dollar cost barrier maybe Google Glass will impact marketing someday in the future. I wouldn't call it "a game changer" except for those will buy it when it's released in September. it is interesting to speculate about its impact. And, you need to be optimizing your website, blogs and content for mobile anyhow.
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From
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Handheld devices such as mobile phones and tablets are on track to become the dominant platforms for news consumption, and more people are using more than one device, a survey of media consumption habits in nine countries has found. “News is becoming more mobile, more social, and more real-time,” according to the recently released Reuters Institute Digital News Report 2013: “Tracking the Future of News,” an annual survey which monitors the transition to digital media. “The overwhelming message is that audiences increasingly expect news that they can access anytime, anywhere." While the survey found the computer remains the primary device for accessing digital news, a third of respondents reported getting news on at least two devices, and 9 percent said they use more than three. Tablet usage doubled in the 10 months since the last survey....
Jeff Domansky's insight:
It's not so much that tablets and mobile are dominating, We get that. it's the acceleration that is most interesting and the biggest challenge for marketers.
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Mobile shopping behavior continues to evolve with consumers using smartphones and tablets for both researching and purchasing products.
I came across an interesting new study around this that shows how the actions of research and purchasing differ by device.
While the smartphone is the device for research, the tablet is more the device for purchasing, according to the study by a Lenovo team led by Mo Chaara, Director, Site Optimization, in the Global Web Marketing Team at Lenovo....
Jeff Domansky's insight:
Here's the key marketing piece: "No matter how it is delivered to the mobile consumer, it looks like it still comes down to the [content/info] value delivered, not necessarily the method of delivery."
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LinkedIn-owned SlideShare is rolling out a new tool that could enable more-informed business decisions based on real-time responses from content sent via email.
Targeted towards the sales and marketing bunch, Send Tracker is a content analytics tool that lets users share new or existing content from a SlideShare account to a prospect via email.
Essentially, the process is that the SlideShare account holder can send content to a potential customer via email, see when they opened the link to the content, how they engaged with it, and then determine which parts of the content resonated with the recipient the most....
Jeff Domansky's insight:
Could be a helpful social, content marketing tool.
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Dorian Benkoil offers his digital media predictions for 2013 including: - (Quality) content will be king - Corollary: video content rises - Corollary 2: mobile rising - The rise of "in-stream" advertising - The rise of images - Distribution will be queen - Types of advertising will separate further - Rise of data - Honorable mentions: regulation, book publishers.
Jeff Domansky's insight:
This is a must-read for PR, marketing and content pros....
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Practical tips for better content and copy on your mobile platforms.