Public Relations & Social Marketing Insight
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The State of Multimedia in Press Releases [Study + Infographics]

The State of Multimedia in Press Releases [Study + Infographics] | Public Relations & Social Marketing Insight | Scoop.it
From www.prnewswire.com - January 27, 2016 11:48 PM

PR Newswire has advised our clients to include images and video in their press releases for a number of years, and we are now seeing a much greater usage than previously. In 2015, 42% of releases included visual elements.

This is a sharp increase from the mere 14% we saw the last time we analyzed these numbers in 2013; however, there is still room for improvement. When you look at last year’s 100 most viewed press releases, 68 included multimedia, a 42% increase compared to 2013’s top 100.

It’s clear that the use of multimedia in press releases is quickly becoming standard practice within the industry. With the continued influx of visuals across the larger communications landscape, I expect these numbers to continue to climb....

Jeff Domansky's insight:

Visuals enhance viewership of news releases according to the latest PRNewswire research.

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PR Secrets: Master Digital Press Releases and Get More Journalism Coverage

PR Secrets: Master Digital Press Releases and Get More Journalism Coverage | Public Relations & Social Marketing Insight | Scoop.it
From blog.prnewswire.com - November 7, 2013 1:43 AM

Excellent news release tips and examples from the Bulldog Reporter PR University webinar Mastering Interactive News Releases: 7 PR Secrets of Digital Press Releases That Woo Editors and Wow the Public.


.... It’s no secret that today’s Internet and media inboxes are overflowing with news releases announcing products and services, financial earnings, changing staff, and more. But with so many of these releases competing for the same eyeballs in newsrooms, standing out from the pack requires finesse and clever packaging, particularly in this digital era. Some highlights that came out of the webinar (#realworldpr) included Bulldog Reporter PR University training director Brian Pittman’s list...

Jeff Domansky's insight:

Here's a great bunch of trends, tips and insight into what works best with digital press releases.

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Has Google really just killed the PR industry?

Has Google really just killed the PR industry? | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - August 13, 2013 9:40 AM

There are few companies or organisations that can come close to rivalling the power that Google wields over the internet and search in particular....


So when the search engine updated its rules on unnatural link schemes recently, making specific reference to press releases, it triggered a rather alarmist article from ZDNet asking whether Google had killed PR agencies.


The convergence of PR and SEO is something we’ve covered previously on the blog, with articles focusing on the importance of search optimised PR and suggesting seven SEO tools to improve online PR efficiency.


However the article on ZDNet understandably (and probably intentionally) ruffled a few feathers within the PR industry as it painted them as black hat SEOs, out to flood the internet with dull, keyword loaded press releases just so they could help their clients climb a few places in search rankings....

Jeff Domansky's insight:

Take a breath PR and marketing people. News releases are still helpful but better care needs to be taken to get better results.

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The Pros and Cons of Social Media Press Releases

The Pros and Cons of Social Media Press Releases | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - January 6, 2015 2:30 AM
If you’re in charge of your company’s public relations, one form of outreach that you may have questions about are social media press releases. A social media press release isn't all that different from a traditional online release, but there are some differences you should pay attention to. With the addition of images, videos, and other multimedia formats, a social media press release is simply one that you distribute via social networks, along with the more traditional online wire services....
Jeff Domansky's insight:
A social media press release isn't all that different from a traditional online release, but there are some differences you should pay attention to.
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Seven Traits of Press Releases That Actually Get Read

Seven Traits of Press Releases That Actually Get Read | Public Relations & Social Marketing Insight | Scoop.it
From www.mpdailyfix.com - August 14, 2013 1:33 AM

I wince at 99.99% of the press releases I receive daily. That’s because 99.99% look like sloppy cut-and-paste jobs, ones that have nothing to do with the Daily Fix and its readers, and everything to do with the sender, the sender, and, oh, right, the sender. Reading a press release that doesn’t make me wince is rare—yet not impossible.Now and then, I receive press releases that are smart, audience-focused, brief, and interesting. So, for this week’s post, I thought I’d stay on the sunny side of the street and share seven traits about press releases that DO get read....

Jeff Domansky's insight:

Good reminder about news release best practices that get news results.

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Use Multimedia to Tell Stories | Sally Falkow

Use Multimedia to Tell Stories | Sally Falkow | Public Relations & Social Marketing Insight | Scoop.it
From www.proactivereport.com - May 27, 2012 11:07 PM
PR Newswire recently took a look at how press releases sent on the wire perform in terms of number of views.  The stats are quite revealing: Need I say more?

 

Adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views.

 

And since that’s the goal of content, it’s truly amazing to me that only 55% of the PR folk recently polled by PRESSfeed about their online newsroom content, say they are using multimedia with news content. Seriously? Look at the graph again, please. A 77% increase in views.

 

A study of corporate websites and newsrooms shows that not many companies use multimedia with their press releases. The vast majority are text only....

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