Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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This Mobile App Pays You for Your Selfies While Giving Custom Data to Brands

This Mobile App Pays You for Your Selfies While Giving Custom Data to Brands | Public Relations & Social Marketing Insight | Scoop.it

Do you want to pay for a fresh box of golf balls or to get your nails done simply by doing what you are already doing all time time? Well, Pay Your Selfie has just what you need—an app that doles out cash for your moments of mobile narcissism. 


The Chicago-based company has attracted 100,000 users since launching in September, accruing 500,000 photos from consumers, many of whom pose with brands. Here's why they selfie up with marketers: They get paid up to $1 when they upload a picture with a brand in it after Pay Your Selfie posts a request for such photos.


Unsponsored selfies—photos in which users do not snap pics with a specific product—pay just a few coins. At any rate, once their digital piggy bank (see below) gets to $20, the company will mail them a check for the amount or donate it, upon request, to their chosen charitable organization.  


What's more, brands are forking over cash to Pay Your Selfie on a per-engagement basis, taking the data and utilizing the insights to inform future marketing efforts like creative for ads and packaging for products. The lion's share of the app's users are millennials, the all-important demographic marketers are trying to target....

Jeff Domansky's insight:

Pay-for-selfies app Pay Your Selfie gains momentum by paying consumers and delivering data to brands.

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5 Brands That Used the Force of Star Wars on Twitter

5 Brands That Used the Force of Star Wars on Twitter | Public Relations & Social Marketing Insight | Scoop.it

Many (but not all) might argue that a tweet isn't nearly as powerful as a lightsaber. However, last week a number of brands joined the Star Wars frenzy on the platform, helping to churn out an impressively high number of tweets that could potentially populate a small planet.


Conversation on Twitter related to the newest movie was massive. According to Twitter, "Star Wars" was mentioned 6.5 million times in the week leading up to opening night, with 2.4 million of those happening in the final 24 hours.


The tweets, brand partnerships and overall collectively massive campaign paid off, with the movie breaking box office records on its opening weekend and taking in around $238 million.


Here's how five brands celebrated Star Wars: The Force Awakens.....

Jeff Domansky's insight:

The Force was with five big brands on Twitter including Disney, Verizon, EA, Motorola and Kraft.

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