Your new post is loading...
A tried, tested and proven means of generating compelling content, securing consistent quality media coverage and enhancing organisational reputation is creating a research-based index – featuring headline grabbing statistics and insights – then providing expert insight on the findings.
The research can be market research, where a specific group of people are questioned on an aspect of their knowledge, opinions or behaviour, or it can investigate phenomena which already has underpinning data in existence. The latter might include the behaviour of mining shares from Australian-based companies over a period of time, factors which are impacting on home lending or the population movements and trends within a specific country.
For the best possible credibility, an organisation would commission a 3rd party to undertake the research (the 3rd party can be paid, but it must be a reputable 3rd party), so as to make it known the findings were generated without bias or to meet the commissioning organisation’s preferences....
Here's some thoughts on how to turn research into a marketable product as well as a reputation enhancer.