Public Relations & Social Marketing Insight

Content creation in ecommerce isn’t something that is by any means easy to get right but when you do, the results will speak for themselves in terms of conversions, brand recognition and engagement.

2015 was a great year for brands beginning to really leverage content on their ecommerce stores and 2016 is set to continue this tradition as more and more become aware of its importance in the customer experience and journey. These days, it’s is a crucial component of remaining competitive within your industry and its importance will only grow.

Whilst content on ecommerce sites might not immediately be the thing that you think of when it comes to driving sales and conversions, there is a huge amount of value to be had in reaching users at earlier stages in the buying process. Larger retailers like Wiggle and REI are very strong examples for using content to position themselves as an authority, with various different objectives, but merchants of all sizes are now allocating large proportions of their marketing budget to content strategy....

These days, companies realize the importance of getting their message out on social media to consumers. With so many social networks to use, how do you know ones will be best for your brand?

SimilarWeb looked at U.S. social metrics of different e-commerce companies over the last 6 months (February – July, 2015). Here’s a look at seven ecommerce websites that are killing it on social....

In the ever-changing world of Internet commerce, a new and powerful trend is taking over: discovery shopping.

It is the latest evolution in the e-commerce space – a shift from vending machine model of the industry’s earliest days to a content rich, socially driven shopping experience, where entertainment and interaction, not just price, dominates.

What defines discovery shopping?It is social. Consider Pinterest to which more than 45 million* people now flock each month to curate their boards, “pinning” images of products they like.

At the same time, Pinterest customers can browse the collections of others, in search of inspiration. Companies like Pinterest not only help shoppers unearth and share unique products in an increasingly cluttered web universe, but make the experience entertaining and social, too...