Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Major Online Retailers Say The Power Of Email Is Dying

Major Online Retailers Say The Power Of Email Is Dying | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - November 14, 2013 9:05 AM

Email is losing its power as a marketing tool for online retailers, according to senior-level executives at Gilt Groupe and Rent The Runway.


Fewer consumers are opening promotional emails, especially since Gmail added a new setting in August that automatically archives promotional messages into a tab separate from users' inboxes, executives said.


"I think everyone would probably agree that email, even before the shift with Gmail, was becoming a less and less powerful channel," Jennifer Fleiss, cofounder and president of Rent The Runway, said at Business Insider's Ignition 2013 conference....

Jeff Domansky's insight:

The pressure is on email and marketers need to look at alternate channels including social media and content marketing.

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Sam Cloutier's curator insight, November 14, 2013 11:01 AM

No surprise here that email marketing is on the decline! Such a big opportunity to begin using a mobile first approach to marketing!
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Shopping Via Smartphone Benefits Consumers

Shopping Via Smartphone Benefits Consumers | Public Relations & Social Marketing Insight | Scoop.it
From kimbeasley.com - July 16, 2013 10:06 AM

Shopping via smartphone adds value to the shopping experience for the consumer....


Shopping via smartphone is on the rise. Consumers are using their smartphones to shop smarter. They are using their phones to compare prices and research products in retail stores. They are also making purchases online right from their smartphones. It is also becoming increasingly common for consumers to use social media while shopping.


Producers are tapping into this through social media interaction and advertising. According to First Data, smartphones rule as shopping tools....

Jeff Domansky's insight:

This infographic highlights valuable research and insight on consumer shopping by mobile phones, for retailers and small business marketing.

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Chelsea Tidswell's comment, August 7, 2013 4:56 AM
This is interesting. I find shopping on my smart phone very convenient and easy to use. It is a great way to compare prices between products.
Tegan Thomas's comment, August 12, 2013 8:29 PM
This is a great article that shows businesses how people are using the technology that they have purchased and putting it to great use. People are much more aware of what technology can do for a business and being able to compare prices of the same consumable is a significant way some businesses are losing out.
Gorretti Lili Hakalo Vea's comment, August 21, 2013 5:54 AM
Great article Tegan. I agree with drastic changes in technology it is expected that something like would happen. and it's great for companies especially on a world wide basis because now the target market has increased and therefore more easier to reach. Although in saying that whats one mans gain is another mans lose therefore more room for competition
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