Public Relations & Social Marketing Insight

But making an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download. But with lead generation as the top goal for content marketing, ebooks are an essential part of any successful inbound marketing program.

So in this post, we'll walk you through the ins and outs of creating an ebook by ... well ... creating an ebook. And if you're worried about your lacking design skills? Fret not ....