Public Relations & Social Marketing Insight

Recently, I was sitting in a waiting room for an appointment, making use of this unproductive time by checking things off the to-do list for an upcoming birthday party. High on the list: call my favorite local bakery to pre-order cupcakes for the event so I could pick them up on time. Easy, right?

I did what most of us would do in a situation like that. I pulled out my smartphone, opened my Google Maps app, and typed in the name of the bakery. There it was! I saw the listing and clicked to call the local store.

The Missing Number
But – to my surprise – there was no phone number on the listing. In fact, there was little to no information. It looked like this branch of a popular regional store hadn’t claimed this location for their business, which has been open for several years and I’ve used several times in the past (when I’ve had time to drop by the store in person)....