Public Relations & Social Marketing Insight

There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn answers the question in several ways...

...What’s it really going to take to get that payoff? Well, this slide here shows you that both business-to-business and business-to-consumer companies with 100 to 200 pages will generate 2.5 times as many leads compared to those who have 50 pages or fewer. It gives you an idea of where you are with your website. If you’re far exceeding that, you have thousands of pages, well then you’re in a different league. But basically for small businesses, this is the target you want to have.

Companies that blog more than 15 times per month, we used to tell our clients that they really need to be looking at trying to blog or post new content on their website 3 to 4 times a week. This pretty much right there, 15 times a month for some new content. If you do that, you’re looking at generating five times as much traffic to your website compared to people who aren’t blogging or aren’t generating any kind of new content at all. That’s significant. That’s five times as much traffic....

Not to take away from the amazing results that can be achieve by reaching a large and highly targeted audience with your blog content, but not every benefit of maintaining a business blog is dependent on having huge readership. The reality for most business blogs, at least when they’re first starting out, is that readership can be low… very low.

It can be discouraging to those who are contributing content, and working like crazy to keep a blog afloat to not see unique visitors, page views and subscribers come in droves from the get-go. Additionally, it can be tough to justify the ROI of your business’ blog to supervisors, management or ownership without having incredible reach. If this feels familiar, don’t sweat it. There is huge value to be had in maintaining a business blog, even if your readership is low....