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This spring, we discovered that U.S. moms check Instagram as often as six times per day. But Dads áre just as active on social as Moms - the same study revealed that almost half of dads on Instagram follow businesses, and of those fathers, 69% take action from the content they see.
A new infographic from Social Media Link provides further insights and context surrounding how dads use social. The full infographic is below but here a few quick highlights. - 91% of fathers use Facebook weekly; 60% use Twitter weekly; 49% use Instagram weekly.
- When fathers do use social, they’re frequently posting about their kids - 70% of fathers share about their children at least a couple times a month.
- 61% at least somewhat agree that they use social media more now than they did before having children....
In keeping with results from biometric and eye tracking data, 47% of consumers said they immediately skip or ignore a video ad on Facebook before watching it.
Innerscope says 25% of consumers were more likely to say they would try or buy target brands after watching the ads on TV, compared to watching the ads on Facebook at 9%.
Innerscope says smaller screens are a big factor in lower video ad impact, where visual attention spent on branding moments, logos and taglines declined with screen size....
We all know a picture speaks thousand words and for that reason infographics are being more popular due to its amazing information displayed in the form of images. It has the capability to capture everyone’s eye and tell them a story with engaging content and images. It’s an all in one package with text, images and creative design that come all along. It holds a great marketing potential that has the ability to attract customers. Many people click on infographics as it is more appealing and hence your web traffic is increased which is beneficial aspect for SEO.
Here we have the collection of 10 interesting infographics about social media. Let’s have a look at them below.
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media?
Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...
Pinterest's popularity in the U.S. has surged in the last year, particularly among women, according to a new study....
The social bookmarking service is now used by more than one-fifth (21%) of American adults, up from 15% a year earlier, according to a survey of U.S. social networking habits from Pew Research. That puts Pinterest slightly ahead of Twitter and Instagram, though all three are well behind Facebook.
Pew's data suggests that Pinterest has experienced strong growth among women in particular. One-third of U.S. women now use Pinterest, up from 25% as reported in a similar study in February. Just 8% of men use Pinterest, though that's up from 5% previously...
When a group of teenagers says Facebook "confuses and scares" them and makes their eyes hurt, there may be a problem. Though Facebook is still considered the most popular social network among teens, their enthusiasm seems to be waning.
Some of them blame it on the ads and the games, but they also say it's become too popular with their parents.A recent Pew Research Center report found that 77 percent of online teens are still on Facebook compared with 24 percent on Twitter, but the latter number is up 16 percent since 2011....
Complete guide to auditing the content of a site, including a spreadsheet content audit template that puts data into perspective for better analysis....You can spend a few hours perusing the site, reading some product descriptions and blog posts, and form an opinion based on what stood out to you. But a loosely structured audit won’t give you the whole picture. To really understand the quality of the entire site, you need to assess each page* on the site with standard metrics, so that they can be combined to describe the site as a whole....
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Automation anxiety reached new heights in 2013, when Carl Benedikt Frey and Michael A. Osborne, researchers at the Oxford Martin School, published a paper estimating that 47% of all U.S. jobs were “at risk” of being computerized over the next two decades. Although the jury is still out about robots stealing jobs, the pace at which AI and deep learning technologies have been advancing isn’t ebbing concerns over a future of disappearing work. As machines increasingly perform complex tasks once thought to be safely reserved for humans, the question has become harder to shrug off: What jobs will be left for people?
A new NBER working paper suggests it’ll be those that require strong social skills — which it defines as the ability to work with others — something that has proven to be much more difficult to automate. “The Growing Importance of Social Skills in the Labor Market,” shows that nearly all job growth since 1980 has been in occupations that are relatively social skill-intensive — and it argues that high-skilled, hard-to-automate jobs will increasingly demand social adeptness....
It’s been a week since #SMMW15; enough time to digest the stats and provide a summary of which we thought matters the most. This year, companies were scrambling from session to session to figure out what content people actually want, rising social media trends, and how to pack in 21 different social platforms, listening tools and rise to the top of the trends report.
Not me. I was just there for theimportant stats that really matter (or just make you smile). So, take a deep breath and a social break to add a little humor (plus some very useful stats) to your Friday....
Here’s the thing: the internet never sleeps.
Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine.
And we’re just getting started. Over that same 60 second period, 347,222 photos are sent on WhatsApp, 416,667 swipes are made on Tinder and 3,472 images are pinned on Pinterest.
And if you think that’s impressive, Google receives 4 millions search queries, Facebook users share 2.46 million pieces of content and 204 million email messages are sent each and every minute of the day.
This visual from DOMO looks at how much data is generated every minute across the net....
Americans own an average of four digital devices (including high-definition TVs) and spend 60 hours a week consuming media across them collectively.
“The number of digital devices and platforms available to today’s consumers has exploded in recent years. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands,” stated a Nielsen blog post today on its Digital Consumer report....
Fake web traffic has long plagued the online publishing world, but Dr. Paul Barford, computer science professor at the University of Wisconsin, is claiming the problem might be worse than suspected. And it's costing some of the top online advertisers millions in wasted ad impressions.
Dr. Barford, who is also the chief scientist at startup MdotLabs, is slated to present a study at an Internet security symposium Wednesday in Washington, D.C., where he we will claim that 10 traffic networks are serving up more than 500 million invalid ad impressions a month.
"We estimate the cost to advertisers for this fraudulent traffic to be on the order of $180 million annually," he said in a statement in advance of the presentation.
Dr. Barford reached his conclusion by posing as a web publisher and signing up for several different traffic generation services, also called PPV networks, which he filtered through software that uses anomaly detection to identify fake website traffic....
More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.
Released Tuesday, "The Social Break-Up" is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for "unliking," unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail....
What factors influence whether or not a tweet is perceived as credible? According to this recent study, users have “difficulty discerning truthfulness based on con-tent alone, with message topic, user name, and user image all impacting judg-ments of tweets and authors to varying degrees regardless of the actual truth-fulness of the item.” For example, “Features associated with low credibility perceptions were the use of non-standard grammar and punctuation, not replacing the default account image, or using a cartoon or avatar as an account image. Following a large number of users was also associated with lower author credibility, especially when unbalanced in comparison to follower count [...].” As for features enhan-cing a tweet’s credibility, these included “author influence (as measured by follower, retweet, and mention counts), topical expertise (as established through a Twitter homepage bio, history of on-topic tweeting, pages outside of Twitter, or having a location relevant to the topic of the tweet), and reputation (whether an author is someone a user follows, has heard of, or who has an official Twitter account verification seal). Content related features viewed as credibility-enhancing were containing a URL leading to a high-quality site, and the existence of other tweets conveying similar information.”...
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![Men Use Social More After Becoming Dads [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/qj5sCqocZWnvj1q7TIJg7jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Dads do social too, don't you know?