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Working on too many marketing channels at once is kind of like being a jack of all trades and master of none. Placing your attention on a single channel allows you to master that channel before moving on to the next strategy. Managing multiple channels can quickly become chaotic and stressful Did you know that the average B2B content marketer creates 13 types of content? You heard it right—13!... 
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November 29, 2016 3:43 AM
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One of the best things about covering social media and digital marketing is that there’s always something new happening, some new update or feature being rolled-out to cover. But some of them are relatively small-scale so they’re not necessarily worthy of their own, individual post - though they are still relevant and worth knowing for anyone working in the field. To keep you up to date on these smaller changes and features, here’s a rundown of five upcoming or “in-test mode” features that are currently being trialled on some of the major platforms - starting with Twitter, which is testing some new customer service focused options....
Jeff Domansky's insight:
Twitter, Facebook and Instagram are all testing some small, but important, refinements to their systems.
Ian Hartten's curator insight,
July 10, 2016 9:50 AM
Social media is every changing and very hard to keep up with. Here are some great insights about recent features in social media platforms. I hope this helps you fast track your platform expertise. Please share anything you are finding back with me. Thanks!
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What once was a telephone button is now a social media phenomenon. No wonder people are curious.
Jeff Domansky's insight:
#Heaven or #Hell? These tips will help you decide.
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The team at Tent Social created this infographic that shows the heights and widths of all those images you need to make your social media channels look fantastic. Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base. It can be difficult to keep up with all the social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, andYouTube. They seem to change on a regular basis, and often it’s not clear where to look for the correct sizes for cover images, profile pictures, and other graphic elements....
Jeff Domansky's insight:
Valuable time-saving tips on social media image sizes Recommended reading. 10/ 10
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People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling. LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates. Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. The knowledge economy is all about the content. Facebook is where your audience is online so content needs to be posted and updated to the social giants ecosystem. So here are 50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience....
Jeff Domansky's insight:
Some of these social media tips are basics but others are fresh additions to your social business tool box.
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Let’s not lie. Timing is huge. Some people have wondered if it really matters at what time social media posts are made. Just think about it – If you post an incredible piece of content, but no one’s there to read it, how much has it accomplished? Post at the wrong time and accomplish nothing. Post at the right time and you could grow your online presence by leaps and bounds. It’s especially important if you’re doing social media marketing. The following infographic displays the best times to post on social media, including Facebook, Twitter, Google+,LinkedIn, Pinterest, and blogs...
Jeff Domansky's insight:
Timiing is everything when it comes to social media as this excellent infographic shows.
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For many businesses, especially small ones, social media is a time-suck. Being active and creating relevant content has a way of unintentionally consuming precious time. Added to this, businesses can’t easily track or attribute social media activity to sales and profits. In fact, more often than not, social media incurs hidden costs. So what’s a business to do? Despite these drawbacks, your small business can leverage the power of social media to get prospects, customers, fans and the public engaged with your brand and content by being selective and targeted in your use of these platforms based on the different phases of the purchase process....
Jeff Domansky's insight:
Heidi Cohen shares a really great set of tips on how to use social media at each key purchase point to help convert prospects into customers. Marketers and content marketing pros take note.
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Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to...
Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing real marketing anymore. And in many categories, that may be true. Social media has become the great connector, aligning brands and customers in real time in ways never seen in marketing.
But you can't just jump into social media because you feel obligated. You need a plan of attack that makes sense for your brand and your customer. It may not make sense for your customer to engage. The key is to know when using social media fits strategically with what you are trying to accomplish. It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium.
If you have a more private brand with customers who don't want to share their stories, you probably have no business using social media channels to connect with them. Here are some key factors to consider when determining what role social media plays in your marketing strategy...
Jeff Domansky's insight:
Here's a set of useful tips on how to decide when and if social media should be part of your marketing strategy. As the author says, it's not for every business.
WEDCBiz's curator insight,
June 4, 2013 9:37 AM
Not only do we need to determine whether or not to use social media, but we also need to figure out which platforms are most relevant and effective. 
Robyn Mather's curator insight,
June 8, 2013 2:59 PM
Using social media is not the strategy, but using social platforms to help you meet your objectives is a strategy. Great article
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Social Media - In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
Jeff Domansky's insight:
This was a really thoughtful post or anyone new to social media or veterans of social media to want a fresh point of view.
Salmajane's curator insight,
May 15, 2013 11:38 AM
Companies seem to always end up ruining the personal touch and authenticity of the internet with their zombified fake posts and webpages. Have you also noticed that more and more people who respond to certain blogs do so for the social media value of it to their business rather than to truly share and connect. I often think about that when I respond to a post, am I adding value with this post? On the other hand, it's probably helpful to the blogger for there to be many comments in terms of SEO and third party validation. When people see a lot of comments, the blog post tends to appear more interesting and may prompt more people to then read it. |
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In a platform world, publishers face tough decisions on where to place their resources. In August, The Economist faced this head on and axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn.
Jeff Domansky's insight:
Interesting social media/social marketing case study lessons on where and how to allocate resources. Great social media lessons.
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Do you know that there is an acceptable length for every type of content you make to optimize its readability and its SEO ranking?
Jeff Domansky's insight:
These guidelines may help you create the ideal length for your next social media post regardless of channel. But they are just guidelines.
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...I admire NPR because it is an ever-flowing source of great content. Its content is so good that it can run a pledge-drive every few months. This promotion is heinous because it interrupts programming to do the most pedestrian of things: ask for money. And yet we tolerate, if not participate in, the pledge drives!
Jeff Domansky's insight:
Guy Kawasaki shares his social media strategy and it's one worth considering: "Following me on social media means that you are drinking from a fire hose. I subscribe to the “more is more” philosophy of social-media—meaning that I share approximately ten to fifty posts everyday to provide a constant flow of information, analysis, education, and assistance to my followers."
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Are you trying to get more Twitter followers? Are you not getting any response to your Tweets? My bet is you're making at least 1 of these 8 mistakes....
J Ramsdell Consulting's curator insight,
January 20, 2014 11:13 AM
I was doing at least 4 things wrong until reading this. May these tips help you grow your following on Twitter.
Joshua Ramsdell Educator & Manager 315-849-1708 Direct Line
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Finding new and different ways to market yourself can be difficult. Fortunately, one effective way is through social media. Read on to learn of how to leverage the power of social media to your advantage. Whether you have a traditional or online business, these tips should help you get started....
Jeff Domansky's insight:
Social media tips made nice n easy.
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Are you looking for some practical tips and tools to help with your social media marketing? Do you find it difficult to keep up with how quickly social media is evolving? In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media.
Jeff Domansky's insight:
The awesome @IanCleary shares another treasure chest of 45 insocial media tools and tips.
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There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time. Mastering the use of hashtags takes practice, testing, experimenting, and more practice. Thankfully, there are few things you can keep in mind that will make the journey much easier. Here are some basic techniques for using hashtags that should help you find your own strategy pretty easily…
Jeff Domansky's insight:
Valuable tips on using hashtags in various social media. Worth reading.
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You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse as compiling an online encyclopedia (thank you Wikipedia!) or creating a database of popular bars that directs you to watering holes around the world. It’s such a great concept, and yet, based on my conversation with other B2B content marketers, I’ve found that it hasn’t been incorporated into many content creation and promotion strategies.
That’s why I’ve put together this short list of questions that will help you gauge how good a job you are (or aren’t) doing of crowdsourcing your content creation efforts. If you can’t answer yes to all of them, chances are that you’re missing out on a few opportunities for easy wins....
Jeff Domansky's insight:
Kevin Cain shares four gtreat ways to crowd source content including: - leverage customer comments - source surveys and polls - work with influencers - take advantage of social media.
No better fundamentals.
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In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions.
Jeff Domansky's insight:
Jordan Kasteler says the social media secret is synchronization of your content and social media strategies. Amen.
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Neil Patel says think about doing one social media channel well rather than several weakly.