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As social media networks continue to evolve at a breakneck speed, so does the demographic of users on the respective platforms. We looked at the data and pulled together current 2016 trends with early predictions about where social media users will go in 2017.
Key points
- Facebook isn’t dead, yet. Millennials are still on Facebook, they’re just using the platform in a different way than their older counterparts. Rather than sharing personal stories and updates, they’re sharing third-party content.
- Instagram ads bring big brand awareness. 97% of branded Instagram campaigns have generated a significant increase in ad recall. This is expected to grow even more as Instagram ad targeting becomes even more advanced.
- Video will dominate. Video content will be responsible for 85% of search traffic in the US by 2019. There is already a massive rise in video content, especially on Facebook.
- Snapchat might revolutionize ads. Leaked documents from the company show Snapchat is looking to capitalize on their large, young demographic. This includes image recognition technology to introduce a new round of advertisements that encourage users to share a brand’s message through user-generated content....
As social media networks continue to evolve, so do consumers. NewsCred pulled together predictions about where social media users will go in 2017.