Public Relations & Social Marketing Insight

Whether you promote content that is fresh or seasonal, evergreen or topical, your endeavor will be meaningless if it doesn’t make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from scratch?

Perhaps all you need is a high-quality photo. Not a bland, lifeless image, but an attention-grabbing picture — one with a story behind it. Maybe you need a series of compelling images if you’re marketing a lengthy content piece.

Research shows that:

• Color visuals increase a person’s willingness to go through a content piece by 80%.
• Posts or articles with images receive 94% more views than posts or articles without images.
• Understanding of content jumps from 70% to 95% with the integration of images....