Public Relations & Social Marketing Insight

So how exactly do you harness audience's ever-decreasing attention span? By giving them an active role in their content consumption process by publishing stories with interactive elements. Such tools can increase engagement, on-site dwell time, and social share rates.

ProjectHubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Each industry poses its own obstacles and unique characteristics, but share one common denominator: Interactive content works for all topics and audiences.

Let’s take a look at a few examples from the ebook....

Earlier this year, Latitude set out to understand audiences’ evolving expectations around their everyday content experiences—with TV shows, movies, books, plot-driven video games, news, and even advertising. We began by speaking with leaders in the emerging “transmedia” space to investigate the challenges and the opportunities that today’s storytellers are encountering.

Then we asked 158 early adopters from across the world how they’d like to experience stories in the future. During the course of a generative, online survey, participants were asked to play the role of producer; they chose a narrative (a book, movie, TV show, plot-driven video games, news story, etc.) that they know well and re-invented how audiences might experience that story. Some of the ideas participants suggested are possible today even if they don’t exist yet—while others require technologies that are still several years coming....

[Excellent study worth reading for content producers and storytellers - JD]