Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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Content marketing, from strategy to execution (in only 652 steps!)

Content marketing, from strategy to execution (in only 652 steps!) | Public Relations & Social Marketing Insight | Scoop.it
From www.portent.com - October 11, 2016 11:29 AM

First, while this piece is about content marketing, it focuses on the “getting started” steps. A lot of people call these steps “content strategy.”

 

This article goes a little beyond that, getting to best practices and a few favorite tools.Kicking off any content marketing process starts with the strategy, then moves into some basic process planning.

 

This is how we do it at Portent:

- Existing content inventory

- Competitive analysis

- Drawing conclusions

- Building the “machine” around best practices, tools and people

 

#1 is the most mechanically-involved task, because you have to grab a lot of data and mush it all together. #2 is the shortest. #3 and 4 are the most demanding (for me, anyway) because I have to suss out impossible-to-automate marketing stuff that’s essential to success....

Jeff Domansky's insight:

An excellent content marketing strategy blueprint and recommended reading if you want a step-by-step guide. 9/10

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Kevan Lee: How to Create a Social Media Marketing Plan From Scratch

Kevan Lee: How to Create a Social Media Marketing Plan From Scratch | Public Relations & Social Marketing Insight | Scoop.it
From www.devbattles.com - December 21, 2014 11:15 AM

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing.


Developing a social marketing plan is sort of like rock climbing. Here's a basic checklist to help you get started....

Jeff Domansky's insight:

Just the basics to help you develop a marketing plan.

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A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy

A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - June 3, 2014 1:33 AM

The CMI team took time recently to brainstorm some outside-the-box ideas for strengthening content marketing strategy and business overall with a concept called the "10 Percent." An often-overlooked part of this strategy was the 10 Percent.


The 10 Percent was something we at CMI have talked about for years but never executed… until now. While we were in San Francisco this week for our Executive Forum conference, the CMI team held a staff meeting where we set aside time to discuss our own 10 Percent initiatives.


What is this 10 Percent? It’s spending one-tenth of our time and resources on the wild, the crazy, the seemingly unrealistic ideas we have, and making them part of our content marketing strategy. When we asked Jonathan about this, both Robert and I assumed that the 10 Percent is where the costly creative programs come from. Not so, according to Jonathan. Actually, these are the least expensive programs. For the most part, Jonathan said, these programs actually were not time-intensive in relation to the other content marketing they were creating and distributing....

Jeff Domansky's insight:

Smart process for brainstorming and developing content marketing or other strategies.

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How To Create A Content Marketing Strategy

How To Create A Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From blog.hootsuite.com - May 15, 2015 9:59 AM

A content marketing strategy works as your guiding light when it comes to the planning, production, promotion, and measurement of content. Taking the time to create a solid strategy might seem like more work up-front, but it will reduce your workload over time and make your content more effective.


Now (before you start) is the time to think through your objectives and build a content marketing strategy that will elevate your social media efforts to the next level. We’ve put together a helpful walkthrough that will guide you through each step of the process...

Jeff Domansky's insight:

It’s important you have a content strategy. So, here’s a walkthrough to creating a content marketing strategy.

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Marco Favero's curator insight, May 15, 2015 11:51 AM

aggiungi la tua intuizione ...
Shirley Pittenger's curator insight, May 16, 2015 3:44 PM

For small businesses who want to capitalize on social media to market their business, you must have a content marketing strategy.  Hootsuite offers a solid guide to getting started with your own.
The Agile Monks's curator insight, May 16, 2015 5:01 PM

At the end of the day it's amazing how the S/M/A/R/T approach can be applied to so many things. And yes, having a content strategy is key and making it SMART only help to ensure better levels of success and potential for impact. The Agile Monks
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Simple 10 Step Guide to Pitching Your Social Media Campaign to Your CMO | SocialBro

Simple 10 Step Guide to Pitching Your Social Media Campaign to Your CMO | SocialBro | Public Relations & Social Marketing Insight | Scoop.it
From www.socialbro.com - November 5, 2014 9:42 AM

Alright Jim/Jane, you have five minutes. Don’t waste my time…


”*GULP* If put on the spot, could you impress someone with your social media campaign idea? While they may sympathize with the benefits of creative flair and imaginative campaigns, CMOs still have a board to satisfy who are demanding record-breaking results… and they were demanding them yesterday. You need to speak their language and present a campaign idea that will tick all the boxes.


The precise way you go about pitching an idea to your CMO, or other higher-up, will depend on both the company and your position within it. Keeping these key points in your head will give you a fighting chance of getting the green light for your golden idea....

Jeff Domansky's insight:

Social marketing basics: Spending weeks crafting a genius, groundbreaking social media strategy to pitch to your CMO can be a tough process, so why ruin it at the final hurdle?

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Emily McCormick's curator insight, November 6, 2014 4:21 PM
This article by Andy Vale gives 10 steps a marketer can use to effectively convey the value behind a potential social media campaign. The steps are as follows: 1. Set up a time to meet with the boss 2. Create a presentation to convey ideas clearly and confidently 3. Explain how the campaign can easily be implemented without making a dent in the budget 4. Define the measurable and achievable goals that show results 5. Project the ROI from this campaign 6. Show examples from other social media campaigns 7. Explain how real-time in social media fits better with the brand strategy 8. Know everything about your campaign 9. Show how it impacts SEO 10. Create realistic expectations Whether it is presenting a social media campaign to a boss or to a friend, it is important to know how to effectively “sell” an idea. Social media campaigns are a highly effective and low-cost strategy that unfortunately a lot of business people still do not grasp fully. This is why being able to confidently and professionally pitch a social media campaign is important, especially for young marketers trying to gain credibility.
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