Public Relations & Social Marketing Insight

Could social media have predicted the failure of 3D TVs and its successor 4K? Why did these products fail when they seemed nailed-on to be the next big thing? Naturally, like all tipping points, positive and negative, there was probably a mixture of reasons, but a new report from UK social media analytics company Brandwatch is a good starting-point.

In the company’s Consumer Technology report, it cites how social listening to research meant it knew what consumers felt about 3D TV’s successor, 4K. The data showed that the three target demographics; gamers, TV and film fans, and people with an interest in computing, all had concerns with the technology....