Public Relations & Social Marketing Insight

Thanks to the ongoing advancements of technology, creating a high quality video is no longer an expensive or arduous process. In fact, it has become a common form of content marketing used by PR professionals.

Not only are videos incredibly engaging they are also far more efficient at transmitting information than either text or images. The numbers speak for themselves:

• By 2016, video user numbers are expected to double to 1.5 billion
• Online video traffic will make up 55 percent of consumer traffic by 2016
• YouTube has more than 1 billion unique visits per month
• 76 percent of marketers and PR professionals plan to add videos to their site....