Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 of the Most Effective Content Marketing Tips for Startups

7 of the Most Effective Content Marketing Tips for Startups | Public Relations & Social Marketing Insight | Scoop.it

You’ve just entered the world of entrepreneurship, and you want to take your industry by storm. You know you have tons of competitors, and you have a challenging task ahead of you. So you’re looking for the best ways to achieve your goals, and to do so quickly.


This is where a good content marketing strategy enters the picture. In the simplest terms, content marketing is the art and science of creating and distributing content for promoting your startup.


Read on to learn seven of the most effective content marketing tips for startups and new entrepreneurs.


In this post, you’re going to find some useful content marketing tricks to help you develop an effective strategy. You’ll learn about the most effective techniques to develop fresh and engaging content. And you’ll also discover some effective methods for content distribution....

Jeff Domansky's insight:

Wondering how to execute the perfect content marketing strategy? Learn these 7 basic, effective content marketing tips for startups.

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10 Instagram Strategies for Creative Marketers

10 Instagram Strategies for Creative Marketers | Public Relations & Social Marketing Insight | Scoop.it

Instagram has seen incredible growth since it was acquired by Facebook in 2012 -- in fact it’s grown by 400 percent! That's why for marketers, it can be an extremely helpful tool. 


Why Instagram?


First, Instagram is easy to use, which is a big plus. Also, it’s not (yet) as ad-driven as Facebook, making it a friendlier option for those who prefer to spend marketing funds elsewhere.


Since Instagram is visual, capturing someone’s attention on Instagram is much easier than on Facebook. Plus, the meaty part of this, is that it drives 58 times more engagement per follower than Facebook, and 120 times more than Twitter. That’s significant to anyone who likes numbers!


Creative Instagram strategies


By its very nature, Instagram leaves lots of room for creativity. But, if you’re planning to use the network as a marketing channel, it’s best to put some strategy in place before leaping into the fray. Beyond the obvious items like having a solid bio with your URL, a great profile photo and connecting your account to Facebook, I’ve pulled together several ideas worth considering....

Jeff Domansky's insight:

Instagram is a great place to be for anyone looking to market anything.

Decodificando's curator insight, December 16, 2016 4:08 AM
El ascenso de Instagram hace que cada vez sea más necesario conocer sus funciones y manejarlo correctamente para el éxito de nuestra empresa.